Capitol City Group: Forecasts Predicts Increased Holiday Sales from Last Year

    RALEIGH, NC, November 21, 2014 /24-7PressRelease/ -- Researchers are predicting a 4 percent increase in holiday retail sales this year which is up from last year's increase of around 3 percent. Capitol City Group claims that if this is the case it would mark the largest increase in three years.

Personalized marketing experts, Capitol City Group have looked into two different groups who have both made positive predictions for the holiday season. The National Federation's 2014 holiday forecast predicts that there will be a retail sales increase of 4.1 percent during the November-December holiday shopping period, to an estimated $616.9 billion. Whereas, the International Council of Shopping Centre's estimates retail sales will increase 4 percent to $488.6 billion at shopping centres alone.

According to the National Retail Federation, the average holiday sales have grown 2.9 percent annually over the past ten years and that is set to continue this year. This year, holiday sales are expected to account for about 19.2 percent of the retail industry's annual sales of $3.2 trillion. This increase would also mark the first time since 2011 that holiday sales would grow by more than 4 percent.

However, a survey of consumers revealed that some are more cautious to spend their money this year as they are still uncertain about the economic recovery. On the other hand, Capitol City Group is expecting many consumers to have a profound optimism surrounding buying and the holiday sales, following the news that this will contribute to economic growth. The firm says that this means people will be more confident when spending and in turn this will drive the economy to a better recovery.

Capitol City Group is an outsourced sales and marketing firm located in Raleigh, North Carolina. The firm specializes in personalized forms of marketing on behalf of their clients' brands to create long-lasting relationships between them and consumers. Capitol City Group connects with consumers via face-to-face marketing techniques which makes the sales experience more personal and unique to each customer. This helps to improve their clients' customer acquisition, customer retention and brand awareness as well as delivering a high return on investment and driving quality sales.

About Capitol City Group: http://capitolcitygroupinc.com/who-we-are/

Capitol City Group provides personalized marketing services for clients in order to deliver a high ROI.

Follow @CapitolCityNC on Twitter and 'Like' them on Facebook.

# # #