AusCorp Connect Pty's Guide to Applying Real Time Marketing Methods

    SYDNEY, AUSTRALIA, November 26, 2014 /24-7PressRelease/ -- Real time marketing is marketing performed "on-the-fly" to determine an appropriate or optimal approach to a particular customer at a particular time and place. It is a form of market research that seeks the most appropriate offer for a given customer sales opportunity. This offers a more personalised form of marketing as the offer is specific to that customer and this can cement long-term customer relationships.

AusCorp Connect Pty is an outsourced sales and marketing firm located in Sydney. The firm specialises in direct marketing and utilises real-time marketing to make their campaigns more personal. By personalizing their service and making sure each campaign is unique to each clients set of needs the firm are able to connect with specified target markets and therefore increase customer acquisition, customer retention and brand awareness. Real time marketing allows for AusCorp Connect Pty to make long-lasting personal relationships between their clients' brands and consumers.

AusCorp Connect Pty is offering their four top tips on how to make real time marketing work in a business:

Access to Data
It is important to get the team to utilise the tools they have to get the relevant data. Training, setting goals and making people accountable will help the team understand how it can make them successful.

Real-time Dashboard
Equip the team with a real-time dashboard. When the team can see the results of their work immediately rather than waiting for a weekly report and understand the impact of their efforts they will be encouraged. This keeps their goals at the top of their mind and motivates them to always be thinking of how they can surpass goals.

Institutionalise Communications
Equip the email marketing team with communications templates that can be easily customized. Arming the team with channel templates and a library of content will allow them to utilize those insights and react.

Pre-planning
No matter how real-time the business owner wants things to be there is no substitute for pre-planning. Pre-planning doesn't mean things can't be done on the fly; it just allows extra room to think fast and be more strategic. Pre-planning content or relevant topics is always a good idea, this just mans things may have to be adapted slightly to suit real time marketing.

About AusCorp Connect Pty: http://www.auscorpconnect.com/#about

AusCorp Connect Pty is an outsourced sales firm that personalises campaigns in order to deliver a high ROI to their clients.

Follow @AusCorpConnect on Twitter and 'Like' them on Facebook.

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