NYC-based Wallace Morgan Urge Businesses to Review the Longevity of Their Marketing Approaches

    NEW YORK, NY, November 26, 2014 /24-7PressRelease/ -- A recent article by Automated Marketing specialists Marketo suggested that companies with a comprehensive marketing plan in place are twice as likely to succeed as those who fail to implement a plan. Marketing is a game of strategy. The success of a campaign relies on businesses staying one step ahead of consumers in order to adapt to emerging trends and market changes. Without a plan in place businesses are likely to be unprepared for these events and will therefore struggle on the market as a result. Sales and marketing firm Wallace Morgan believe that without a marketing plan or strategy businesses will lack direction when creating and implementing a campaign which will ultimately result in poor sales and low brand awareness. Wallace Morgan is not alone in these beliefs. Marketo found in a recent report that 92% of marketers working without a plan complained of feeling lost or worried that the direction and priorities of the campaign were constantly changing. The report also found that without a marketing plan, marketers often found it difficult to coordinate with others, 86% admitted difficulties coordinating with other departments within the company, whilst 85% cited issues coordinating with others within their own marketing team.

It's easy to look at the results of the study and wonder why some companies fail to implement a marketing plan if its existence is so integral to success. A detailed marketing plan should include, but not be limited to an executive summary, a breakdown of target consumers, a USP, a pricing and positioning strategy, a distribution plan, promotional offers, marketing materials and a conversion plan to name just a few. To assess and plan a strategy in all these areas can take a considerable amount of time, expertise and resources that many small businesses simply do not have. In the past, this may not have been such a major concern as small businesses were often able to get by through carving themselves a spot within their own niche market and relying on a small base of loyal consumers to help keep them afloat. However, with consumer confidence on the rise, small businesses are now having to work harder and enter new markets to achieve any sort of growth, which means it's vital for them to have a marketing plan in place.

Wallace Morgan believes that outsourcing their marketing approaches could help smaller businesses to make the most out of the rise in consumer confidence and break into new markets. Whilst internal resources and knowledge may be limited; outsourcing allows businesses access to expert knowledge and experience without incurring the costs of hiring a permanent team. Outsourcing also presents small businesses with very little risk; wherein an internally produced marketing campaign, if executed poorly could cost a business dearly. Outsourcing firms like Wallace Morgan often work on a 'no win, no fee' basis which provides security to businesses who are working within a tight budget.

Wallace Morgan is an outsourced sales and direct marketing agency that delivers highly innovative and engaging marketing campaigns to businesses all over the US. Based in Manhattan, Wallace Morgan raise their clients' brand awareness and customer acquisitions by going out and meeting with customers on their behalf at specialized events and promotions. Through face to face interactions, the firm build lasting connections with consumers which helps to increase their clients' customer retention and overall sales.

About Wallace Morgan: http://www.wallacemorgan.com/#section-about

Wallace Morgan creates personalized campaigns in order to deliver a high ROI and generate quality sales for clients.

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