Be Interactive Pty: Should You Go with Your Gut in Business?

    BRISBANE, AUSTRALIA, November 30, 2014 /24-7PressRelease/ -- According to the report 'The Democratisation of Insight' by online survey platform SurveyMonkey, 36 per cent of small and medium sized businesses (SMEs) say their business lacks the customer data they need to make timely decisions. Furthermore, 81 per cent say they would like to access customer insight more regularly; however they complain it is too expensive and too time consuming to gather, causing them to rely on their instinct. Be Interactive Pty commented on the report: "Of course, sometimes you have to go with your gut feeling. Nevertheless a crucial business decision should not be made on a feeling or a mood swing, but after taking actual data into consideration in order to determine what the customer wants and needs to drive the business towards its growth goals."

About Be Interactive Pty: http://www.beinteractivepty.com/aboutus/

In fact, the study confirms that as a result of the inconsistent and challenging process of data collection, 72 per cent of respondents admit they make many decisions on gut instinct alone. In addition to that, when asked about their own behaviour, half of the business owners questioned confess they rely either mostly or completely on instinct alone when it comes to making business decisions, with only ten per cent relying mostly or solely on actual data. "Nowadays, with all the tools available, it should be relatively easy to require fast and reliable customer insight information," says Be Interactive Pty. "It is important to make data accessible for businesses."

SurveyMonkey CEO Dave Goldberg says that two thirds of business leaders report they only trust market data 'to some extent'. "However, many leaders also tell us that with regular access to fast, accurate customer insight, their businesses would be more agile, more competitive, more innovative and would ultimately grow faster."

Be Interactive Pty insist that SMEs must require actual data in order to drive business growth. "The results of the study make it clear, there is a lack of efficiency and a lack of trust," say Be Interactive Pty. The survey shows that only 15 per cent of SMEs completely trust the customer data available to them.

By far, the most important factor for them however is the accuracy of the information. Furthermore, business owners say that insight data must be quick and cost effective to acquire. In order to remain competitive and receive actual and quick customer information, more and more businesses are now turning to more traditional marketing methods, such as direct marketing. Be Interactive Pty is an outsourced events and business-to-business marketing company located in Brisbane. The firm's sales force meets with consumers directly on a daily basis, speaks with people face-to-face to gather important insights and feeds them back to their clients. Direct marketing delivers guaranteed results and is cost effective. Be Interactive Pty creates a marketing plan together with their clients in order to understand what data is required and discuss a strategy to achieve those. The hands-on and immediate information they receive is passed on to their clients daily, so they can make decisions accordingly, using real and reliable customer data. Customers have evolved and have more complex needs nowadays. Although a good gut instinct may be important in business, actual data is vital for business survival and business growth.

Be Interactive Pty is an outsourced sales firm specialising in a unique from of direct marketing which delivers a high ROI for their clients.

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