Winmor NYC: Need a Reason to Be Disruptive?

    NEW YORK, NY, December 05, 2014 /24-7PressRelease/ -- Outsourced sales firm Winmor NYC believes that companies that disrupt and challenge existing business models and approaches encourage and nurture innovation. The firm says that this innovation is what allows businesses to stand the test of time because it gives them room to adapt to new market trends and new ways to attract business and customers.

Winmor NYC believes that for innovation to work a business must have the right company culture in place. The firm looked into a survey conducted by PricewaterhouseCoopers that found business executives believed the following:

- 57% felt that a culture of support was most important to business ownership
- 44% felt strong visionary leadership was highly important
- 37% felt a willingness to take risks was the most fundamental ingredient

To help businesses instil the right company culture and create long-lasting success, Winmor NYC suggests the ways they believe innovation can be encouraged.

Stress the importance of creativity
Make sure that all employees know that their ideas are wanted and valued. Make sure they also understand how important innovation is to keep the firm competitive.

Make time for brainstorming
Set aside time for a brainstorming period, hold regular workshops and arrange team days out. A team involved in the decision making is more likely to be effective than one that has just been told what to do.

Actively seek ideas
Place suggestion boxes around the workplace, appeal for new ideas to solve problems and keep listening to new ideas.

Develop innovation techniques
Staff may be able to bounce an idea around but may be unfamiliar with the skills involved in creative problem solving. Training sessions involving mind-mapping, lateral thinking and brainstorming may be beneficial.

Job-swaps
Short term role changes or shadowing can allow every team member to understand the other roles and will spark creativity and fresh thinking.

Challenge staff
Challenges are often motivating, doing the same thing day in day out is unproductive and reduces innovation.

Be supportive
Respond enthusiastically to ideas and offer suggestions to improve ideas that at first seem hopeless.

Tolerate mistakes
Creative thinking involves risk-taking and sometimes this does not pay off but allow people to learn from their mistakes. Do not put off the creative flow by penalizing those whose ideas don't work out.

Reward creativity
Awards schemes for those who come up with winning ideas can be very motivating and encourage creativity.

Act on ideas
Creative thinking is only worthwhile if it results in action. Develop and implement the ideas worth acting upon. Failure to do this will mean employees will give up on the process as they will feel it is pointless and the business will not benefit from innovation.

Winmor NYC is an outsourced sales and direct marketing firm based in New York. The firm specialize in a creative form of marketing which allows the personality and creative ideas of all their employees to shine through. Winmor NYC connects with consumers on a face-to-face basis to represent their clients with innovative and unique campaigns. This helps to create long-lasting and personal relationships between brand and consumer which leads to improved customer acquisition, brand loyalty and brand awareness.

About Winmor NYC: http://www.winmorusa.com/#about-us

Winmor NYC specializes in a personalized form of direct marketing in order to deliver a high ROI to their clients.

Follow @WinmorUSA on Twitter and 'Like' them on Facebook.

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