"Because Life is an Adventure," New Healthcare Advertising Campaign by Kellenfol Advertising

    BARCELONA, SPAIN, December 06, 2014 /24-7PressRelease/ -- The creative advertising agency Kellenfol Advertising develops the new healthcare communication of Cortafriol Complex, Sanofi Consumer Healthcare (Spain) triple action formula for the relief of flu and cold process.

The market of flu prevention, highly atomized with a share concentrated and led by several brands, is focusing product communication mainly on symptomatology.

This situation and the different insights, has motivated the brand to take the step of modernizing its positioning in the market and launch a new line of communication based on an outstanding DNA brand, regarding competition.

Led by the Kellenfol Advertising agency and its strategic planning team, the new communication, design and strategy of Sanofi's laboratory Cortafriol brand for 2015 has been developed.

The agency, in search of a new brand territory, has focused the brand message in that human condition and sometimes innate, that invites us to go further beyond, as well as the rhythm of present life that makes of us a sort of "can-cope-with everything" in daily living.

A positive approach,emphatic and why not... closer to the people.

For more information :

A.Lindberg
International Account Management | Kellenfol Advertising
www.kellenfol.com | www.sanofi.com
http://es.linkedin.com/company/kellenf-l-advertising

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