O'Connor Marketing Offers Tips That Every Leader Must Remember

    SYDNEY, AUSTRALIA, December 14, 2014 /24-7PressRelease/ -- There are many bad leaders in the business world, those who chose to rule through intimidation, or fail to recognize the needs of their workers. Although on the surface it may seem like ruling with an iron fist gets results, dig a little deeper and it soon becomes apparent that businesses operating in this way are not reaching their full potential. A leader is not just the person at the helm, in charge of steering a business in the right direction, a leader should also be prepared to integrate themselves into their workforce and provide help and encouragement in order to build a strong, productive and most importantly, happy unit. Bad leadership can not only reduce productivity, but by refusing to integrate with their workforces or communicate effectively bad leaders are running the risk of destroying morale and leaving workers feeling undervalued.

To help current and aspiring business leaders achieve success and respect in the New Year, sales and marketing firm O'Connor Marketing have offered the following tips that every leader must remember.

Leadership Is About People
It's vital for leaders to remember that people are their only asset as this will help them to invest in the people within their workforce and take a keen interest in their progress and wellbeing.

You Can't Lead Everyone
People are drawn to leaders who share their values; therefore leaders are bound to come across those who have a completely different set of values to their own. Leaders should avoid conflict and recognize that these people may not be suited to their workforce.

Leaders Are Responsible for Those They Lead, Not Their Actions
It's responsible for leaders to understand that in many instances they are accountable, however leaders can't be responsible for every action of those they are leading. It may be a leader's role to guide them in the right direction, however the ultimate decision on how to act rests on the shoulders of each individual worker.

Prepare for Tough Decisions
All leaders want to achieve harmony within their working environment, which can often mean making tough decisions for the good of the majority. When bad attitudes or work ethics cause disruption the harsh reality is sometimes, some people have to fail in order for others to flourish and succeed.

Leaders Don't Always Have to be Right
Just because a person is a leader, doesn't mean they can't make mistakes. Great leaders still make mistakes but it is how they handle them that sets them apart. Resolving issues head on and ensuring they don't reoccur is often a sign of a great leader.

O'Connor Marketing are leaders in customer acquisitions, b2b, promotional and event marketing campaigns. Based in Sydney the firm work with a number of exciting industries, delivering exciting and engaging campaigns designed to increase customer loyalty and smash sales targets. Meeting with customers face to face, O'Connor Marketing help their clients to develop lasting customer relationships that allows them to grow and expand their businesses.

O'Connor Marketing works with many aspiring entrepreneurs and helps them to develop leadership skills through their Business Development Program. The program, which aims to prepare young people for the realities of the business world shares their knowledge and skills needed to not only run a business, but to successfully lead and manage people and help others achieve success.

About O'Connor Marketing Consultants: http://oconnormarketing.com.au/about-us/

O'Connor Marketing is a direct sales and marketing company specialising in face-to-face customer acquisition. The firm delivers a high ROI and improves sales using direct marketing techniques.

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