Barton Consulting Group: The Value of Existing Customers

    LAS VEGAS, NV, December 17, 2014 /24-7PressRelease/ -- Barton Consulting Group points out that, existing customers can have a huge influence on a brand so it is incredibly important to look after them. In today's world, where business is mixed with social media, customers carry an extreme amount of power and influence. A comment posted online about a product, service or business can travel far and spread like wild fire, reaching hundreds or even thousands of people within a day. This can be true of both positive and negative comments but of course the negative ones are likely to travel faster and further than the positive ones. So, Barton Consulting Group says that the myth that it costs more to develop a new customer than to retain an existing customer, shouldn't stop people from focusing on taking care of the existing customers because, in the online world, customers play such an important role in determining a brand's reputation.

Existing customers are also powerful at generating new business. In fact, 84% of consumers say that they shop somewhere because the brand has been recommended to them. A satisfied client is one of the best and most effective marketing tools available. Word-of-mouth advertising is invaluable, but it can't be bought, it has to be earned. Barton Consulting Group highlights that it is not uncommon for businesses to spend more money on attracting new customers, but looking after the existing customers well enough will play a huge role in attracting new business.

Barton Consulting Group is an outsourced sales and direct marketing firm based in Las Vegas. The firm create tailored campaigns to suit their clients' needs and then role these campaigns out directly to consumers. Barton Consulting Group connects with consumers through face-to-face interaction because they believe that this leads to long-lasting and personal relationships between brand and consumer.

Working in this way allows Barton Consulting Group to build strong business relationships with consumers and to provide them with the best service available. This strong rapport not only increases their clients' customer acquisition and brand awareness but also means that customers remain loyal and customer retention rates are improved. Barton Consulting Group understands the importance of existing customers so focuses on developing existing relationships in partnership with acquiring new customers.

About Barton Consulting Group: http://www.bartonconsultingvegas.com/about-us/

Barton Consulting Group specialize in face-to-face marketing in order to generate a high ROI for their clients.

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