Ventana Research Launches Research on Data and Analytics in the Cloud

    SAN RAMON, CA, December 16, 2014 /24-7PressRelease/ -- Ventana Research today launched its newest benchmark research, on Data and Analytics in the Cloud. This research will identify, explore and quantify the ways in which companies buy and use cloud-resident analytics and business intelligence software. It will investigate what types of organizations are interested in purchasing cloud-based analytics and business intelligence, data integration, and combinations of them, why they are interested, what their needs are, who will make the purchase decision and what selection criteria they use. The research will assess opportunities for and barriers to adoption of cloud-based analytics and business intelligence. The research also will explore data and integration issues and the choices of architectural foundations for cloud-based data and analytics.

Cloud computing is a major technology innovation. Many companies already rely on the cloud for business functions such as customer service, sales, marketing, finance and human resources. Analytics and BI, however, have not migrated to the cloud as quickly as other businesses applications. Using the cloud for analytics and business intelligence can provide the same general benefits as other cloud-based applications: enhanced capabilities, affordability, flexibility and IT staff optimization. Using the cloud, organizations can enjoy a sophisticated IT infrastructure without having to hire and retain the staff to install and support it.

"The seismic shift to cloud computing for operating a business, from applications to services, is introducing new challenges for analytics and business intelligence," said Mark Smith, CEO and chief research officer at Ventana Research. "This shift has been anticipated by advances in analytics and business intelligence to enable them to operate in cloud computing environments. This research will identify where organizations are using cloud computing today for data and analytics and also where they plan to leverage it in the future."

This benchmark research will provide an authoritative view of the current state and future direction of the software market for cloud-based analytics, business intelligence and data-related areas like data integration and data preparation. It will identify key insights and best practices in these processes and the use of this software and determine where and how organizations are increasing the speed and agility in their business processes through the use of cloud computing.

Those interested in learning more about or participating in this benchmark research can do so at www.ventanaresearch.com/DataandAnalyticsintheCloud/. The research is being sponsored by Qlik. Ventana Research, a leading business technology research and advisory services firm, provides qualified research participants with an incentive and complimentary report of the research findings as well as access to a free educational webcast on best practices from the benchmark research.

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Google+. To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.

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