Businesses are Abandoning Facebook Claim Outsource Australia

    MELBOURNE, AUSTRALIA, December 20, 2014 /24-7PressRelease/ -- Outsource Australia looks at the reasons behind these recent claims and suggest how direct marketing could further help brands connect with consumers.

Despite being the trail blazers for business on Facebook, it's been reported that soft drink giants Coca Cola and Red Bull are no longer enamoured with the site and are now turning to new online platforms from which to connect with their consumers. Although Red Bull has almost exceeded the 45 million fans mark on their Facebook page it was reported earlier this year that their engagement with their Facebook fans had hit a record low. Throughout July, Red Bull only managed 330,000 interactions with their online fans, that's less than 1 interaction per 100 fans, and it's a similar story for Coca Cola. It would seem that the popular social media site is now not as social as it used to be and despite a massive following, big brands are failing to see the benefit of advertising on the platform if they are unable to communicate with consumers as frequently as they would like. Outsource Australia, a firm specializing in face to face customer service and marketing can see why brands are starting to move away from Facebook, and are keen to see if this move could soon see more brands adopting more direct, face to face marketing approaches.

One major concern for businesses on Facebook is that the site is not cost-effective when compared to free platforms such as Twitter and Instagram. Twitter has fast become a popular choice for businesses as it allows them to provide a more personal experience, replying to conversation threads individually. This approach has been a big boost to many brands that suffered with customer relationships in the past as it has allowed consumers to feel more connected to a brand and respected as a person, rather than a number. With many brands eager to be more social Outsource Australia are hopeful that 2015 will bring a renewed interest in other more personal marketing avenues. The firm work on behalf of a number of successful brands, meeting with consumers in person in order to develop lasting bonds between their client and consumers. With an increasing number of consumers feeling ignored on Facebook, and many companies lacking the resources or time to respond to all enquiries made through other social platforms such as Twitter, Outsource Australia believe that face to face interactions could be the obvious solution for businesses looking to become more social. Meeting with consumers one on one allows Outsource Australia to provide a highly personalized service and ensure that each consumer's unique set of needs are met. This has helped their clients to not only boost their market reputation; it has also helped them to increase their customer retention and loyalty.

Although Outsource Australia believes it's important for businesses to have an online presence in today's digital world, the firm are keen to promote the benefits of personalised face to face interactions. By combining the two in a cross channel approach Outsource Australia are confident businesses will see a definite improvement in their levels of customer engagement and the overall consumer experience.

About Outsource Australia: http://www.outsourceaus.com/about-us/

Outsource Australia are specialists in outsourced sales and personal marketing campaigns. The firm believe that this generates a high ROI for their clients.

Follow @OutsourceAus on Twitter and 'Like' them on Facebook.

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