New York Firm Winmor Urges Businesses to Stand Out From the Crowd

    NEW YORK, NY, December 24, 2014 /24-7PressRelease/ -- It may seem like a brand's identity and voice is developed naturally, directed by the products or services that the particular business offers. However, creating a unique brand voice is far more complex than that, a brand voice is what attracts customers through a shared identity and outlook. Take for example footwear giants Converse and Skechers. Both companies make sneakers and both are extremely successful however each brand has built up a unique identity that sets them apart from their competitors. This identity and voice dictates how they market their products, speak and interact with consumers and has over time helped them to develop a huge base of loyal customers who share the same ideals as each brand promotes. Winmor, a sales and marketing firm based in New York believe that in order for new businesses to see even a glimmer of the success that these brands have experienced, it's paramount for them to find their own unique brand voice in order to create deep connections with their target audience and encourage loyalty to their brands.

Getting a brand voice right isn't easy, and may require a few adjustments in the early stages of business. Winmor believes the first step towards developing a unique brand identity is for businesses to assess who their target audience is. Creating a full customer profile will help a business to gain a clear understanding of how they should be communicating with these consumers and what the most common needs of these consumers are. Winmor believe that many start-ups often fail due to a lack of research in this early stage of business development. Without fully understanding who they are selling to, brands can easily miss the mark by being too formal or informal with consumers, or not recognising their most immediate needs.

Speaking of formality, the firm are also concerned that new businesses are struggling to create a brand voice due to familiarity issues. A new business may want to be viewed as fun and quirky, however when appealing for new customers it's important to hit the right tone in order to be considered as a serious company worth investing time and money into. No one introduces themselves by laying out all the aspects of their personality on a plate. Therefore Winmor believe it's important for new businesses to hold back a little and let consumers warm to them.

Winmor believe that to focus on the business when developing a brand voice, it can be helpful to create a list of 'banned' words or phrases, words or sayings that go against the core values of the business.

Winmor is an outsourced sales and marketing firm that help clients from all over the US to connect with their consumers on a more personal level, which encourages brand loyalty and boosts customer acquisition. Through direct marketing techniques the firm meet with consumers face to face and take the time to get to know them and their needs. This provides their clients with the necessary information to tailor their products and services to meet consumer requirements and emerging market trends. Winmor's attention to detail and customer centric approach allows them to create unique campaigns for their clients that fully convey their individuality and unique voice to their consumers.

About Winmor: http://www.winmorusa.com/

Winmor is an outsourced sales firm that work on personalized direct marketing campaigns on behalf of their clients in order to deliver a high ROI.

Follow @WinmorUSA on Twitter and 'Like' them on Facebook.

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