Emie Marketing: Don't Sabotage the Customer Experience by Talking Jargon

    ORLANDO, FL, January 07, 2015 /24-7PressRelease/ -- Every industry and every profession has its own jargon: its specialized, often abbreviated way of talking. This is usually a useful tool for employees to talk to each other behind the scenes. It is a common language that is used to discuss, sometimes technical, terms within an industry that is not only quick and simple for the team but also very powerful for cementing a positive culture.

About Emie Marketing: http://www.emiemarketing.com/

Although jargon may be strengthening the bond between team members, Emie Marketing believe that, if used in front of or whilst talking to customers, it may damage the customer experience.
The firm believe that customer experience has a direct impact on future sales. Emie Marketing highlights that 80% of a brand's future sales comes from just 20% of their existing customers so it is extremely important to ensure that every customer is satisfied so that they return. If one consumer has a bad experience it does not just affect that one sale but is likely to have an impact on potential customers too, as with the use of social media that customer who had the bad experience can spread the word and persuade potential customers not to shop with the brand. But if every consumer has had a good customer experience they are likely to spread positive feedback and encourage potential customers to try the brand.

To help brands create a positive customer experience Emie Marketing is offering their top tips to avoid jargon.

Clarity
It is important that consumers are clear of what is happening, things need to be made simple. Using jargon may only confuse the consumer and make the situation worse. For example if a hotel was to say "we're fully committed tonight" what they mean is "we're all booked up" they are trying to use a jargon term that was developed to sound less harsh but in fact it just causes confusion.

In crowd/out crowd
Jargon is fun for those in the in crowd. But for those in the out crowd, usually consumers, it's not as much fun as it is confusing. It is bad business to rub in the fact they are in the out crowd by speaking a language that means nothing to them.

Don't lift the curtain when you should be onstage
Creating a good customer experience is a lot like being onstage and creating a scene that customers will enjoy. But it's important not to let the curtain slip, if customers feel like they are no longer sharing the same language they may feel like they have switched channels and no longer enjoy the experience.

Emie Marketing is an outsourced sales and marketing firm based in Orlando. The firm specializes in personalized direct marketing campaigns that are tailored to their clients' needs. These campaigns are then taken directly to consumers via face-to-face marketing methods as the firm believe this creates long-lasting relationships between brand and consumer. Emie Marketing use these methods to increase their clients' customer acquisition, brand awareness and brand loyalty.

Emie Marketing generate personalized marketing campaigns for their clients in order to deliver a high ROI even in times of economic downturn.

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