Be Interactive: Business Strategy vs Execution

    BRISBANE, AUSTRALIA, January 09, 2015 /24-7PressRelease/ -- Direct Marketing firm, Be Interactive have looked into how strategy and execution are viewed in the business world and were surprised to discover that strategy is seen as easy and execution to be difficult. The firm points out that strategy is all about choices and making the right choice can be extremely difficult for any business. So, the firm were interested to learn that most businesses believe actually executing the plan is the hardest part of all.

About Be Interactive Pty: http://www.beinteractivepty.com/aboutus/

However, Be Interactive points out the reasons that strategy can be hard:

- When making a choice, something is usually sacrificed in order to create distinction, whether it is old product lines or customers that demand more than possible to give. Giving up revenue in the short term for higher profitability in the long term is a choice that many struggle to make.
- Strategy is not a marketing slogan. It is always about activities, and these have to be consistent across product lines, divisions and business units: manufacturing, logistics, marketing, sales, and other chain elements that together produce unique value. At time is can be simply impossible to get these areas to coordinate.
- Strategy is hard because competitors will do what is necessary to foil it. This means a business could execute a strategy perfectly but still fail because the competitor's strategy was superior.

Be Interactive believes that bad strategy can rarely be saved by excellent execution but even if the execution of a great strategy is bad, it can be saved quickly with strategic intelligence.

Be Interactive is an outsourced sales and marketing firm located in Brisbane. The firm specialise in a personalised form of direct marketing which involves connecting with consumers, on behalf of their clients, using face-to-face marketing methods. The firm believe that this is the most effective method of marketing as it creates long-lasting and personal relationships between brand and consumer which leads to improved customer acquisition, brand awareness and brand loyalty for their clients.

Be Interactive believes that businesses should focus on ensuring they have a good strategy in place as well as making sure that the execution is done well to have a successful business. But the firm also believes that strategy can be harder for many businesses as it involves difficult decision making and strenuous market research whereas, many firms will have the right team in place to execute most strategies perfectly.

Be Interactive Pty is an outsourced sales firm specialising in a unique from of direct marketing which delivers a high ROI for their clients.

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