Want to Succeed in 2015? A Strong Visual Identity is Vital Warn Zengo & Co

    CHICAGO, IL, January 11, 2015 /24-7PressRelease/ -- Creating a strong visual brand can often be a stumbling block for the majority of new, fresh faced business owners claims Zengo & Co. The key to creating a strong visual identity lies in innovation, essentially trying something that has never been done before in order to gain not only customer recognition, but to also gain the attention of competitors and send out a message that the business is a force to be reckoned with. For new business owners the thought of this can be extremely overwhelming and to counterbalance this many fall into the habit of trying to emulate other brands, thinking that a tried and tested method is best. However this approach fails to make the desired impact on consumers who have seen it all before and after something new and exciting.

About Zengo & Co: http://www.zengoandco.com/about-us/

In order to gain traction on the marketplace, businesses must recognize and use their individuality as their greatest strength. By asking themselves what it is they can give to consumers that their competitors can't, and by laying out a unique set of core values new businesses can begin to attract consumers who are on their level and use this mutual understanding to both build stronger consumer relationships and their business. Zengo & Co, a Chicago based sales and marketing firm believe that after a consumer has made up their mind about a business it's often hard to change their perspective, therefore it's vital for new businesses to be hitting the mark when it comes to their brand identity and what it is consumers are exposed to in their first interactions with a brand.

To aid new businesses in the development of their brand identity, Zengo & Co have offered their must read 5 step guide.

1) Innovation
Innovation is important if a business is to deliver a brand identity unique to them, however it's equally important for new businesses to incorporate innovation into their core business model too. To do this, brands must be constantly evaluating and seeking out bigger and better ways of meeting their consumer's needs. By ensuring all departments hold innovation at their core businesses will be able to build a strong reputation throughout their industry and beyond.

2) Value
Value doesn't just relate to price, it also relates to the level of support and expertise a business can offer. As well as delivering a service a business should also have the means to educate their consumers, especially if that business offers a wide range of solutions to one underlying need. By providing a high level of information and free advice businesses can gain a good reputation for being experts in their industry and putting their customers first.

3) Brainstorm
The best businesses know how to stay on top, and key to staying on top is to constantly brainstorm so that they can keep ideas fresh. Instead of getting bogged down by a problem, businesses should hit the drawing board.

4) Be Bolder
Claims made to consumers are essentially promises, and it's paramount that businesses stick to what they've claimed. Businesses must be bold and prove to their competitors they have the drive and confidence to take action.

5) Synergy
Visual branding won't work without synergy. Everything within a business's branding must work in harmony in order to present a well-rounded, coherent brand message.

Zengo & Co is a sales and direct marketing firm that specializes in face to face marketing and promotions. The firm are experts in brand identity and work with a wide range of clients, helping them increase exposure and develop a positive reputation among consumers.

Zengo & Co is an outsourced sales firm that works on personalized campaigns on behalf of their clients to deliver a high ROI.

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