Winmor USA Outline the 4 Lessons Every Sales Rep Needs to Learn

    NEW YORK, NY, January 11, 2015 /24-7PressRelease/ -- Customer service is important because happy customers who have had a positive experience with the brand are more likely to return. In fact one third of customers say they will not return to a brand after just one negative experience, which makes it important to make a good first impression and maintain this. Customers form their first and most lasting impression of a company during their very first sales conversation. Winmor USA believes that the more sales reps act as advocates of the brand, the more customers the brand will get, and the more they will keep.

About Winmor USA: http://www.winmorusa.com/

The direct marketing firm believes that there needs to be a working relationship between customer service and sales teams and has revealed the four lessons that they think every sales team can learn from.

Solve, Don't Sell
Instead of focusing on making the sale, the rep should focus on solving the consumer's problems. Find out about what the consumer needs and provide them with the product or service that best suits these needs. Sales reps are there to educate, inform and help the consumer not just simply close the deal as the consumer could then find problems if they have not been correctly informed. So, instead of launching into a sales pitch, Winmor USA believes that reps should try to discover how or even if their offerings can help the customer succeed.

Educate
The greatest customer service agents add additional value by making customers aware of pain points they didn't even know they had. Winmor USA believes that asking a customer "Did you know that you can also..." highlights additional value that they can get out of the offering. Instead of just using this to up sell, use this method to unearth customers' hidden pain points and will help sales reps truly understand their customers and they will be able to provide products that will make those customers most successful.

Dedicate Resources
Winmor USA suggests adding a Director of Customer Success role to the team. This is a role that lives at the intersection of sales and customer support. In order to maximize customer advocacy, retention and contract renewals, the Customer Success Director will keep in close contact with customers, helping to ensure that products are not only solving their pain points but also fuelling growth.

Report Customer Ideas Back to Product
The secret to ensuring that repeat purchases and customer retention is increasing is to make sure customer requests are being fed back and becoming features in future products. The best customer ideas often come up in early sales conversations so sales reps should report these back to not only build a better product, but also increase customer retention an repeat purchases.

Winmor USA is an outsourced sales and marketing firm based in New York. The firm specialise in a unique form of direct marketing that requires connecting with consumers on a face-to-face basis. Winmor USA believes that this leads to improved customer service and long-lasting relationships between brand and consumer. The firm work on behalf of their clients to improve their customer acquisition, brand awareness and brand loyalty.

Winmor USA ensure that their sales team learn these lessons because this improves their customer service drastically and enables them to deliver the best results possible for their clients.

Winmor is an outsourced sales firm that work on personalized direct marketing campaigns on behalf of their clients in order to deliver a high ROI.

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