ShinWa Marketing: How Damaging is Poor Customer Service?

    JACKSONVILLE, FL, January 16, 2015 /24-7PressRelease/ -- Providing great customer service should be the main priority among all businesses claims ShinWa Marketing. The Florida based sales and marketing firm are urging businesses to review their customer service in 2015 as they believe that customer service could be a deciding factor for many customers when it comes to which competing company they should invest their loyalty in. Bad customer service not only causes existing customers to leave a business, but can directly influence the decisions of future customers which can lose businesses potential sales and dramatically reduce their profits. In the days before social media and online reviewing platforms, a bad customer review may have only cost a business a handful of potential customers. However now a bad review online has the potential to go viral and could cost a business thousands of customers for years to come. Many of today's customers actively seek out the reviews and experiences of others before even engaging with a business, and ShinWa Marketing are concerned that many small businesses are unprepared for the backlash which could ensue should a customer receive subpar service.

About ShinWa Marketing: http://www.shinwamarketing.com/#about

A good example of just how powerful customer service can be comes from a now famous Chinese restaurant in London, England. Set in the heart of London's Chinatown, Wong Kei restaurant became famous among Londoners for its terrible customer service, so much so that a simple Google search for 'rude restaurant London' will bring up hundreds of complaints from previous Wong Kei customers. The restaurant has now changed management however their reputation for bad service is proving hard to shake and has lost the business many customers. Recent reports have suggested that the restaurant is finally starting to show signs of recovery, albeit very slowly.

ShinWa Marketing believes there is no acceptable reason for providing poor customer service. Businesses must recognize that without their customers they wouldn't have a business and as such should work with customers to ensure their needs are met and that they feel respected and valued. Happy loyal customers are often a business's most valuable marketing tool and should they feel that a business is going above and beyond will often share their views with other potential consumers. In order to keep sales high and build positive reputations on the open market, ShinWa Marketing are urging businesses to take the lessons learnt by the likes of Wong Kei restaurant as a warning that even one bad customer service experience can quickly snowball out of control and put the future of a business in jeopardy.

ShinWa Marketing uses their knowledge of markets and customer service strategies to help their clients across Florida develop positive relationships with their consumers. By taking a personal, face to face approach to marketing the firm are able to increase their clients' market reach and boost sales, whilst maintaining a high level of customer service in which all interactions are specifically tailored to meet each customer's individual requirements.

ShinWa Marketing are specialists in a unique form of direct marketing that generates quality sales and delivers a high ROI for their clients.

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