LAS VEGAS, NV, January 28, 2015 /24-7PressRelease/ -- No matter what industry a business operates in, customer service is the highest contributing factor for growth, and poor customer service can seriously damage a business's lifespan. It takes a lot of trust on a customer's part to choose the services of a particular business, therefore when they feel they have been treated poorly they often seek out ways to express their dissatisfaction. This can manifest itself in the form of appealing for compensation from a business or, more damagingly a customer may choose to share their bad experiences with other potential customers which can affect the business' acquisition rates in the future. Customer acquisition specialists Barton Consulting Group believe it's important for businesses to be constantly reviewing their customer service processes, to ensure their strategies are customer focused and hold the customers well-being at their core.
About Barton Consulting Group: http://www.bartonconsultingvegas.com/about-us/
Over the years, the customer environment has grown and developed substantially due to the advancements in technologies and businesses desires to handle a greater numbers of customer data. With many professionals predicting that these technologies will expand and mold the future of customer service, Barton Consulting Group have revealed what they believe customer service will look like in 25 years.
Many believe that the key change in customer service will lie in the evolving capabilities of Customer Relationship Management (CRM) practices. It's predicted that rather than calling or searching a company, customers will be able to connect with a business through smart devices. These devices will be able to respond accurately to customer queries by referring back to each individual customer's history and preferences and could even gauge their state of mind through reading the customers biometric data. With customer service set to take on a role similar to that of a personal assistant customers could be set to receive a more personalized experience than many businesses currently offer. Barton Consulting Group believe this could be a huge leap forward for customer service, however believe that for this approach to be successful businesses must start incorporating customer data into their processes now, and get used to using data correctly to provide each customer with a service which is personal to them and meets with their needs and preferences.
The firm believe that despite the introduction of these new technologies, interactions with human representatives will still play an integral role in the customer experience, especially in the acquisition stage where customers require more information and support. The firm believe that digital interactions will have to become more proactive if they are to play a larger role in the customer experience. For online interactions to not only work, but to actually benefit a business, Barton Consulting Group believe businesses will have to make a conscious effort to not only respond to customers online, but to actively start conversations and push for greater levels of engagement with their customers on a daily basis.
Barton Consulting Group offer personalized marketing solutions to businesses throughout Las Vegas and work with companies to boost sales and encourage brand loyalty. Specializing in direct marketing, the firm meet with their client's customers in person in order to build stronger relationships and deliver the high level of customer service that consumers crave. These relationships help their clients to increase their ROI and implement growth plans, allowing them to take their products to new and exciting markets.
Barton Consulting Group aim to increase their client's market share by connecting with consumers on a face-to-face basis through innovative direct marketing campaigns.
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