A Woman Builds a Thriving Hair Extensions E-commerce Business Using Social Media

    ALBANY, NY, January 27, 2015 /24-7PressRelease/ -- Tressmerize owner Emina D. Sehovic announces the upcoming anniversary of her company, Tressmerize. The one year anniversary will occur on February 3rd. Tressmerize is an e-commerce business and provides free shipping of products worldwide.

Tressmerize is a hair extension system that allows women to transform short, thin hair into long, thick hair in a matter of minutes. The product differs from other hair extension companies on the market because, while traditional extension sets typically only include clip-in pieces, Tressmerize kits include five clip-in pieces along with a handmade hair topper, a piece needed to conceal thinning or bald spots at the crown of the head, and for blending and creating the most natural look. Tressmerize is also extremely affordable compared to other hair extension options. Sehovic's customers include women of all ages, though many turn to her products due to thinning hair from menopause or health conditions.

Sehovic, who developed and created Tressmerize herself, reports that she has launched and grown her business using social media. "Using various social media sites, I've been able to reach consumers across the country as well as internationally. I've also been able to forge partnerships with hairdressers outside my local area, which has helped to build the business as well," Sehovic explained. "My sales funnel comes primarily from YouTube, where I post instructional videos and tutorials on how to use the kit to achieve different looks."

Sehovic's hair was badly damaged several years ago after bleaching her hair, making it necessary to shave her head. She developed Tressmerize out of her own frustration in trying to find quality hair extensions to use as her hair grew out following that experience. A large portion of her clientele includes women who experience thinning hair due to menopause or health problems. The hair extension system is also popular with brides.

With a background in marketing, Sehovic previously owned her own marketing company and used her expertise to market the Tressmerize. The website features images of Sehovic modeling the extensions, along with customer testimonials and photos. Her future plans for the company include weekly YouTube tutorials and increased partnerships with beauty professionals across the country. For more information, visit www.tressmerize.com.

Contact: Emina Sehovic
Email: [email protected]
Website: http://tressmerize.com

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