ShinWa Marketing Share Must Read Guide to 2015's Biggest Customer Service Trends

    JACKSONVILLE, FL, January 29, 2015 /24-7PressRelease/ -- Customer service is a vital component to business success however despite this many businesses are currently failing to live up to the expectations of their consumers. High quality customer service allows businesses to create and nurture strong relationships with their consumers which leads to increased customer loyalty and as a result, generates a higher ROI. Loyal, returning customers are far more likely to invest more into a business through the purchase of higher end products or upgrades meaning its paramount that business do all they can to understand their customers' individual needs and put measures in place to keep them happy.

About ShinWa Marketing: http://www.shinwamarketing.com/#about

ShinWa Marketing, a sales and marketing firm based in Florida are experts in customer service and acquisition. The firm works with a wide variety of clients, helping them increase their customer engagement and tailor their services to meet changing market trends. The firm work intensely with each client to ensure they understand their core values which they then incorporate into an engaging marketing campaign. ShinWa Marketing then go out and meet with customer one on one, to ensure the campaign generates results and that lasting customer relationships are created. In order for each client to achieve the highest ROI possible, the firm also manage each stage of the campaigns they run so that they can adapt to emerging trends and changing consumer behaviors.

Due to the recovering economy and fluctuating consumer confidence, the customer environment saw a number of significant changes in 2014. With a more positive outlook for 2015, ShinWa Marketing are keen to help businesses start the year on the right foot and have offered their guide to the customer service trends they expect to see throughout this year.

Focus on Real Time Analytics
The only way businesses stand any chance of providing a high quality customer experience, is for them to have a clear understanding of their customers' needs and behavior patterns. In 2015 ShinWa Marketing expects more businesses using CRM technologies to implement further tools to track real time analytics and process big data. According to the Boston Retail Partners 2014 CRM/Unified Commerce Benchmark Survey, 61% of businesses are already planning to implement these changes in order to improve the customer experience and boost sales.

Mobile Technologies
Mobile technology usage is quickly outrunning classic computer use, meaning that in 2015 businesses will have to vastly improve their mobile capabilities. Apps that call on the previous history, search information and location of the user could help empower consumers in 2015 and streamline the customer experience.

In store Beacons
In store beacons, devices that interact with a consumer's smartphone whilst in store are quickly gaining traction and are estimated to become more popular in 2015. As well as providing consumers with one off offers and promotions and brand engagement, beacons can also provide valuable consumer data to businesses. Although the over use of beacons can frustrate consumers if they are being targeted with marketing material that is of no interest to them ShinWa Marketing believe that if used correctly, beacons could help reduce consumer isolation and encourage consumers to seek out brand interaction when shopping.

ShinWa Marketing specialize in a unique form of direct marketing that allows them to make personal connections with consumers, leading to quality sales and a high ROI for their clients.

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