Upstream Seller Forum Adds Video, Mobile & Programmatic Leaders to Advisory Board

    SHELBURNE, VT, January 29, 2015 /24-7PressRelease/ -- In the largest board expansion in its 12-year history, the Upstream Seller Forum - the industry's only community built for and by digital sales leaders - has brought on seven new advisors to help shape the content, conversations and overall vision of the events.

Since 2003, The Seller Forum has helped inform and inspire senior sales executives from leading media and technology companies. The thrice-yearly events deliver the clarity, perspective and knowledge that help CROs, SVPs and other sales leaders thrive in the complex and competitive digital ad sales market.

Effective immediately, the following executives will add their expertise to the Seller Forum Advisory Board:

Peter Naylor, SVP Advertising Sales, Hulu
Jeremy Steinberg, SVP Ad Sales, The Weather Company
Pooja Midha, SVP Digital Ad Sales & Operations, ABC Television Network
Michael Kraut, VP-National Sales, Cars.com
Ed Wise, SVP Managing Director of Branded Content, Turner
Michael Lombardi, SVP, Domestic Sales Consumer and Enterprise, WeatherBug
Sarah Iooss, SVP Client Partnerships & Brand Strategy, Viacom

"Bringing these executives into our inner circle represents a commitment to the changing nature of digital sales leadership," said Doug Weaver, CEO of Upstream Group, parent company of The Seller Forum. "They've all been dedicated Seller Forum participants for many years - and they add a depth of experience in everything from OTT and multiscreen integration, to social and programmatic strategy, to mobile apps and branded content to our Board."

The new slate of advisors join longstanding board members Scot McLernon, EVP & Chief Revenue Officer, YuMe; Randy Kilgore, President, National Sales, Gannett; Lisa Valentino, SVP of Digital Sales, Conde Nast; Todd Haskell, SVP, Chief Revenue Officer, Hearst Digital; Nick Johnson, SVP, NBC Sports Digital, NBC Universal; Jason Krebs, Head of Sales, Maker Studios; Beth Lawrence, EVP Digital Sales, Scripps Networks; Brian Quinn, Chief Revenue Officer, Triad Retail Media; and Sheila Buckley, advisor at large.

In addition to the new Advisory Board roster, The Seller Forum announced its 2015 calendar of events - all in New York City:

- The Winter Forum, with a focus on Video, takes place on Thursday, March 12th
- The Summer Forum, with a focus on Mobile, will be held Tuesday, June 30th
- The Fall Forum, with a focus on Sales Leadership, is scheduled for Tuesday, October 27th

Each Forum is preceded by a networking dinner - with attendance strictly limited to digital media sales leaders with global, North American or national sales responsibility.

The Seller Forum will be underwritten in 2015 by LiveRail, PubMatic, Krux and comScore.

For more information on the event, or to request an invitation, call 802.985.2500, or visit upstreamgroup.com/seller-forum.

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