Zenith Ideas : Need Business Growth Strategies Advice?

    DUBLIN, IRELAND, January 31, 2015 /24-7PressRelease/ -- Zenith Ideas is an outsourced sales and marketing firm based in Dublin. Zenith Ideas designs and develops unique campaigns for their clients, which accurately represent their products or services. The firm specialise in a face-to-face form of direct marketing which involves connecting with consumers on a personal level to increase their clients' customer acquisition, brand loyalty and brand awareness.

About Zenith Ideas: http://www.zenithideas.com/about-zenith-ideas/

Having growth strategies in business is incredibly important in an always developing market because it is important to keep up with the competition. It is also important to constantly increase sales and profits so that the company can actually continue to do business. Growth strategies help to establish what the goals are and then plan for how they will be met.
Zenith Ideas develop and grow every day and have hinted at plans to expand in the second quarter of 2015 but have not yet confirmed a location. To prepare for a possible expansion and to help those who are currently developing business growth plans, Zenith Ideas has looked into some realistic and helpful growth strategies.

Market Penetration
A company uses market penetration when it decides to market existing products within the same market it has been using. The only way to grow using existing products and markets is to increase market share. A possible way to increase market share is to lower prices. This will help in a competitive market where there is little difference between products; consumers will opt for the cheaper version.

Market Development
This involves selling current products in a new market. There are several reasons for a market expansion strategy such as there is so much competition that there is no room for growth or the firm finds new uses for the product which can appeal to a new market.

Product Development
A firm may choose to expand its product line or add new features to increase sales. This means that they continue selling in the current market but offer a new version of the product, possibly with improved technology.

Diversification
This means selling new products to new markets. This can be risky and involves the most planning. Research is essential because a company needs to determine if consumers in the new market will potentially like the new products.

Acquisition
In acquisition, a company purchases another company to expand its operations. A company must know exactly what it wants to achieve when using an acquisition strategy because of the significant investment required when implementing it.

Zenith Ideas specialise in personalised direct marketing campaigns that generate high quality sales and deliver a high ROI.

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