Atlas Outsourcing Share Industry Secrets to Beating the Post-holiday Slump

    READING, ENGLAND, February 01, 2015 /24-7PressRelease/ -- Many small retailers experienced record sales over the Christmas period which will have boosted their confidence for the New Year. However, Atlas Outsourcing fear that January is the time of year that consumers try to save money and this may mean that organisations are experiencing a slump in business. The firm believes that this could have a knock on effect to a business' motivation and outlook for the coming year. But Atlas Outsourcing urges businesses to hold on to the positive attitude they developed over the Christmas period.

About Atlas Outsourcing: http://www.atlasoutsourcingltd.com/about-us/

Atlas Outsourcing believes that now the January rush is over businesses need to start building long-lasting relationships with customers because a business cannot survive on single purchase customers alone. This is proven in the study that 80% of a brand's future sales come from 20% of their existing customers. Atlas Outsourcing highlights that loyal customers are often likely to recommend the brand and this will also attract more customers. For this reason the firm believe that businesses need to offer an all-round positive customer experience and improve brand loyalty.

To help businesses increase their post holiday sales, Atlas Outsourcing is offering some top tips on what firms should be doing:

Create a personalised marketing campaign
This is the best way to keep building relationships with customers. Connecting with customers one-to-one, either in person or via email allows a brand to customise and personalise their message based on demographics and purchase history. Consumers appreciated personalised messages as they feel as though their custom is truly valuable to the business.

Target new customers with unique sales
Offering new customers exclusive discounts or access to secret sales will encourage them to buy with the business as they are getting discounts that they would not find elsewhere. This can also apply for existing customers, if a customer has bought a number of products in the same range then offer them a discount on other items in the same product family.

Continue to offer superb customer service
During the holiday season people tend to be on top form for delivering good service despite the busy time of year. But it is important not to let this service slide once the buzz has died down. Returns, exchanges and customer queries still deserve a firm's full attention even if there are higher volumes of these and things are taking a little longer.

Atlas Outsourcing is an outsourced sales and marketing firm with offices based in Liverpool and Reading. The firm work with clients to represent their brands in effective direct marketing campaigns to rapidly increase their sales. The campaigns are tested and aimed at a specific target profile and are then taken directly to consumers via face-to-face marketing methods. The results are measured daily so that any changes can be made immediately and the campaign will deliver the best results and highest growth possible for the client. Connecting with consumers in this way creates long-lasting relationships between brand and consumer and leads to increased customer acquisitions, quality sales, brand awareness and brand loyalty.

Atlas Outsourcing are direct marketing specialists. The firm develop unique campaigns that are designed to generate quality sales and deliver a high ROI for their clients.

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