Poor Communications Poses Massive Risk to SMEs Claims Ventas Central

    LONDON, ENGLAND, February 01, 2015 /24-7PressRelease/ -- A recent study commissioned by Neopost and conducted by Opinionway into the communication capabilities of SMEs found that the majority of UK SMEs are experiencing at least one problem within their cross channel communications. The study identified 3 key problems effecting communication. Of the 280 SMEs surveyed 47% considered time wasting to be the biggest challenge they faced whilst communicating with customers, 45% claimed the risk of human error was a major concern and 51% noted that they found it difficult to accurately record communications across all channels.

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The survey also found that on average, small businesses generate 641 documents a month, 59 percent of these documents produced use both physical and digital channels for general correspondence. However sales and marketing firm Ventas Central believe that more could be done to align these forms of communication and streamline these processes to reduce the amount of time being wasted and improve the level of communication for customers.

Effective and efficient communication is key if a business is to operate to their full potential and provide quality customer service. Cross channel communication can pose businesses with many issues when it comes to engaging with customers. All processes must be aligned to ensure that the same message is being conveyed to customers no matter what channel of communication is being used. Customers can quickly become frustrated when dealing with a business if they are told conflicting information, or if at each avenue they are required to repeat themselves due to the departments within the business failing to communicate and share information with each other. Ventas Central believe that SMEs could save considerable time by ensuring consistency flows through every channel and that workers can easily access information collated by other departments if and when it's needed. This can be achieved by using CRM systems and technologies that allow businesses to create customer profiles and organise data so that it can be used accurately and effectively to improve communications.

Ventas Central also believes that cross channel communications could be greatly improved if SMEs become more responsive within their communications. Each channel has its own unique time frame in which the maximum amount of users will be interacting through the channel. Businesses must make it a priority to identify these time frames and push to increase communications at these pivotal moments. This way, businesses will be able to reduce time wastage and become more responsive and engaging which in the long term will help them to boost their reputation among customers and industry professionals.

Ventas Central is a leading London based sales and direct marketing firm that aids businesses in raising brand awareness and increasing sales. The firm not only create exciting and engaging marketing campaigns, they also implement and manage the campaigns on behalf of their clients to ensure they generate the best results possible. Ventas Central believe by improving the customer experience businesses can greatly increase their ROI and make it their mission to meet with consumers in person in order to develop strong connections with each consumer and promote customer loyalty.

Ventas Central specialise in a unique form of direct marketing that uses effective campaigns to generate quality sales and deliver a high ROI for their clients.

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