Fortitude Plethora Reviews 2015 Confidence Boom in Event Marketing

    MANCHESTER, ENGLAND, February 04, 2015 /24-7PressRelease/ -- On the 15th of January the Institute of Practitioners in Advertising published the latest Bellwether quarterly results for 2014, which revealed that budgets for event based marketing have seen positive growth in the final quarter of 2014. Fortitude Plethora, a sales and event marketing firm based in Manchester believe that the results suggest 2015 has the potential to be a good year for event marketing firms across the country.

About Fortitude Plethora: http://www.fortitudeplethora.com/about-us/

The results of the report have highlighted that there has been a significant increase in confidence when it comes to marketing budgets. However, the growth displayed at the end of 2014 (2.4%) is still lower than that experienced in the same period of the previous year which stood at 7.8%. Marketing experts believe that this drop in growth could lead to many businesses exhibiting signs of caution when it comes to how they spend their marketing budgets. After the report was published a number of industry professionals have stated that businesses looking to invest in event marketing are likely to take more time in weighing up their decisions and in many cases, won't invest unless a firm can fully demonstrate that a high ROI can be achieved through the process.

Fortitude Plethora don't agree with these claims and believe that event marketing can be affordable yet still yield impressive results. The firm are passionate about promoting the products and services of their clients, and believe that delivering their clients' brand messages face to face to consumers is a highly effective way of spreading brand awareness and securing leads. By meeting with customers in person, Fortitude Plethora believes they are able to gain a deeper understanding of their clients' target audience. They then use this information to improve the customer experience and build their clients' reputations in the marketplace. Fortitude Plethora are confident that by focusing heavily on what consumers experience when interacting with a business, and working on strategies to improve these experiences, event marketing is an extremely effective way of building relationships with customers which then influences sales and promotes higher levels of customer loyalty.

Fortitude Plethora is a Manchester based event marketing and direct sales firm. The firm offer a wide range of event based marketing solutions that are specifically designed to connect customers to their clients' products and services. The firm work intensely with each client to tailor make a campaign that both meets their needs and conveys their individual core values. Once a campaign has been created the firm then deliver the campaign through specialised events and in-store promotions, meeting with consumers one on one to develop lasting relationships and gain a thorough understanding of each customer's individual requirements and preferences. To help their clients track the success of each campaign, Fortitude Plethora offer complete campaign management through which they feed weekly results and customer data back to their clients and remain on hand to support their clients through every stage.

Fortitude Plethora believes that, despite a few concerns from certain marketing professionals, 2015 has the potential to be a fantastic year for the event marketing industry. The firm's own event marketing solutions guarantee a high ROI for all clients at a cost effective and highly competitive price.

Fortitude Plethora are specialists in direct marketing and outsourced sales. The firm use their unique face-to-face approach to generate quality sales and deliver a high ROI to their clients.

Follow @FortitudePletho on Twitter and 'Like' them on Facebook for more information.

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