Apollo Enterprise: Does it Pay to be Optimistic in Business?

    JERSEY CITY, NJ, February 04, 2015 /24-7PressRelease/ -- Apollo Enterprise believe that optimism is an important trait for entrepreneurs as within entrepreneurship there are plenty of challenges to face constantly and without optimism, the firm believes that many will crumble under the enormous pressure.

About Apollo Enterprise Inc.: http://apolloenterpriseinc.com/about/

However, according to a study by HEC Paris Business School that measures CEO optimism, it shows that the more optimistic a CEO, the less they'll get paid. The report finds that executives with a positive outlook receive smaller stock option grants, fewer bonus payments and lower total compensation than their more realistic peers because they overestimate the value of compensation components that depend on successful outcomes. This is the first study to examine how a CEO's beliefs are reflected in pay schemes. The study sampled over 2,500 CEOs at 1,889 firms and looked at the relation between CEO pay packages and the CEO's decisions on when to exercise stock options, combined with the difference between earnings per share (EPS) forecasts and actual earnings during the CEO's tenure.

But Apollo Enterprise are inclined to disagree with the results of the study as they feel that optimism leads to better job satisfaction and allows business leaders to seek out better opportunities which will lead to better business growth and in turn increase the CEO's pay.

Apollo Enterprise has outlined the reasons that optimism is a desired trait in the direct marketing industry:

Optimistic people work harder
Optimistic people tend to have a lot more energy and desire to work hard, even if it is for long hours. Energy and optimism is crucial in a direct marketing role as it can be a very demanding job.

People feed off of optimism
It is important for CEOs to be optimistic because this will have a positive effect on everyone else involved in the business. Sales will come much more easily and employees will enjoy coming to work more.

Apollo Enterprise is an outsourced sales and direct marketing firm based in New Jersey. The firm specializes in tailored and effective direct marketing campaigns on behalf of their clients' brands. The firm connects with consumers via face-to-face marketing techniques because they believe that this leads to long-lasting relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

Apollo Enterprise Inc. is an outsourced sales and direct marketing firm based in New Jersey. The firm strive to deliver a high ROI for their clients.

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