Genesis Business Partnership's Top 4 Reasons Why Marketing Should be Personal

    SYDNEY, AUSTRALIA, February 07, 2015 /24-7PressRelease/ -- Genesis Business Partnership are horrified that despite the fact a vast majority of companies achieved an uplift in conversion rates after implementing personalization in one or more of their marketing channels, more than a third of companies do not implement any form of personalization in their marketing activities. The report from Econsultancy shocked the direct marketing firm who believe personalization has been crucial to their success.

About Genesis Business Partnership: http://www.genesisbp.com.au/

Genesis Business Partnership is an outsourced sales and marketing firm based in Sydney. The firm specializes in personalized and unique direct marketing campaigns that are taken directly to consumers to forge a long-lasting and personal relationship between them and the brand. The firm works on behalf of their clients' brands to connect with consumers face-to-face and increase lead generation, customer acquisition and generate high quality sales. The firm guarantees a high ROI and even runs on a 'no win-no fee' basis so that their clients can use their services with no financial risk to their business, even in times of economic downturn. Genesis Business Partnership has become increasingly popular amongst clients and now sees a high demand for their services. The firm believes that this is down to their personalized face-to-face marketing service.

Genesis Business Partnership has offered their top 4 reasons as to why marketing should be personal:

Better customer experiences
Relevant and personalized content will help create a deeper relationship between the business and the customer. Potential customers have lots of choices in a busy market so personalizing content to suit them will help position the business as the only logical choice. This will lead to higher levels of brand advocacy and improve customer lifetime value.

Improved conversion rates
The ability to personalize is something which can help differentiate a business from its competitors, which can also help lead to that possible 14% uplift in sales.

Real-time personalization can improve sales further
Real time personalization can result in an uplift in sales which is 33% greater than those businesses who say their type of personalization isn't instantaneous. Businesses can deliver tailored content to their consumers at the times they know they are more receptive and more likely to engage. Companies targeting personalized content in real time are seeing, on average, 16% uplift in sales.

Improved customer experiences without the creepiness
The personal touch is a time-honoured way for businesses to keep their customers loyal. However, it is important to respect the privacy of customers and recognize that value must be delivered to them in exchange for personal data. Personalization does to necessarily require personally identifiable information to tailor the experience.

Genesis Business Partnership specialise in a unique form of marketing in order to generate quality sales and deliver a high ROI for their clients.

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