Marketing Must Be Personal Warns Emie Marketing

    ORLANDO, FL, February 08, 2015 /24-7PressRelease/ -- Emie Marketing, a Florida based sales and marketing firm were shocked to learn of a recent study commissioned by Econsultancy and Redeye, which found that 38% of companies are failing to implement personalization within their marketing strategies. The Conversion Rate Optimization Report which looked at the type of conversion strategies and tools companies were using in their daily processes found that over a third of those surveyed are currently failing to personalize even one of their marketing channels, and those that did were mainly relying on email, meaning that their levels of personalization were at best, still fairly basic.

About Emie Marketing Inc.: http://www.emiemarketing.com/

Emie Marketing specializes in building customer relationships for their clients through the personalization of sales and marketing strategies. The firm work with each client closely in order to develop a highly engaging marketing campaign that promotes their clients key beliefs and values. Then, using direct marketing strategies Emie Marketing then meet with consumers directly using face to face interactions to understand more about the needs of the target consumers. By taking the time to communicate with consumers the firm are able to help their clients personalize the customer experience and tailor a service which meets with each consumers own unique set of needs.

Through their own experiences within the sales and marketing industry Emie Marketing are confident that moving forward, personalization is key to effective marketing. To highlight the importance of personalization and the difference it can make to a business' conversion rates and revenue, the firm have offered their top 4 reasons in support of personalized marketing.

Firstly, personalization creates a better customer experience. With many customer outlets now becoming fully automated, seeing content which is personalized across various channels with help consumers to feel valued and develop a deeper connection between brand and consumer.

Secondly, Emie Marketing strongly believes that personalization can dramatically improve conversions rates. With many companies currently not implementing personalization, those that do can quickly use it to stand out from their competitors which could attract a greater number of new customers and provide uplift in sales.

To go the extra mile and benefit even further from personalization, Emie Marketing also believe it's important to utilize real time personalization. By ensuring content is delivered at times when consumers are most receptive, businesses can improve engagement and even open up new lines of communication. By creating a real time strategy, businesses could see a rise in sales by 16%.

Finally, Emie Marketing is confident that personalization can provide businesses with a valuable opportunity to learn about their consumers without crossing the boundaries of privacy. Instead of just appealing for information businesses with a strong personalization strategy are offering something of value back to their consumers in return for information. The firm also believe that it is in fact possible to personalize even without high levels of consumer data, especially online where businesses can allow their customers to take control and input their own preferences in order to customize the overall customer experience.

Emie Marketing generate personalized marketing campaigns for their clients in order to deliver a high ROI even in times of economic downturn.

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