ShinWa Marketing: Social Media is a Waste of Time for Marketers

    JACKSONVILLE, FL, February 08, 2015 /24-7PressRelease/ -- ShinWa Marketing is an outsourced sales and marketing firm based in Florida. To help their clients achieve an increased level of brand awareness, customer acquisition and brand loyalty the firm implement effective direct marketing campaigns on their behalf. The firm connects with consumers on a face-to-face basis as they believe this is the most effective way to create personal and long-lasting relationships between brand and consumer.

About ShinWa Marketing: http://www.shinwamarketing.com/

ShinWa Marketing believes that their clients choose their direct marketing services because they offer immediate results that are accurate and easily measurable. The firm points out that social media is unable to offer the same instant results as it is a much slower process compared to connecting with someone face-to-face. With face-to-face marketing, firms are able to solve problems quickly and immediately, answering any questions or queries straight away, making it a much more effective process for a consumer looking to buy. Whereas the speed of a social media conversation depends on multiple factors for example, whether anyone is actually online to answer the question or whether the question is seen. The question could be left unanswered for hours or even days, meaning that the consumer will look elsewhere.

However, ShinWa Marketing does believe that social media can be brilliant for engaging with potential and already existing consumers. It can also be used to increase brand awareness. Social media users often spread the word about their good experiences with a brand online and this will encourage other users to investigate the business and potentially become a paying customer. But, on the other hand, results show that customers still prefer to purchase more in person, i.e. in shops or at events than they do through automated technology such as self-service, online or through social media.

ShinWa Marketing believes that social media simply cannot compete with the personalized and consumer friendly service that direct marketing methods provide. Consumers enjoy the personal conversations that face-to-face marketing methods bring as they feel more valued and more appreciated as a customer. With direct marketing, businesses are able to help solve a consumer's specific needs whereas using social media means that a message is directed at everyone and will not appeal to the majority of those people. For those reasons ShinWa Marketing believes that direct marketing will always have the upper hand.

ShinWa Marketing specialize in a unique form of direct marketing that allows them to make personal connections with consumers, leading to quality sales and a high ROI for their clients.

Follow @ShinWaMarketing on Twitter and 'Like' them on Facebook.

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