Recently Funded Tech Company TrustaFact Launches In-Depth Guides

    PHOENIX, AZ, February 10, 2015 /24-7PressRelease/ -- Web Confidence LLC announced today that it has raised $200,000 in a Seed Funding round from Alliance Investment Group and Alaska Willis Group. Web Confidence will leverage the funds to build out its groundbreaking online trust report and management web application: TrustaFact.

TrustaFact is the fastest and easiest way for consumers to determine how trustworthy any website is with their money and personal information. Our proprietary software streamlines seven essential elements of trust and compiles them into a meaningful report for consumers to use in making online decisions. It takes less than 30 seconds to generate a report and is free to all users.

"Consumers shouldn't have to scour the Internet, navigate through dozens of trust seals, and rely on inaccurate forums to determine the trustworthiness of a website," said Bryan Lovgren, CEO and co-founder, TrustaFact. "Alliance Investment Group and Alaska Willis share in our vision to approach consumers at their level by empowering decision making through transparency."

TrustaFact works by centralizing seven essential elements of trust into the following sections:

Website Safety
Privacy
Spam
Page Speed
Traffic
Website Information
Consumer Confidence

Running on a patent pending algorithm developed by co-founders Bryan Lovgren and Kent Robinson, the software crawls for the above mentioned elements, produces scores for each section, and consolidates those findings into an overall trust authority score. TrustaFact's sophisticated algorithm enables consumers to test any publicly available website and receive indications about its trustworthiness within seconds.

"We're demystifying online trust by making it relevant and relatable to the average consumer," said Lovgren, "Online trust has never been successfully quantified and made available to the general public, until now."

As such, TrustaFact announced today that it has released two guides designed to help both online consumers and website owners outsmart and rule the web respectively. The guides are free to everyone and are titled:

User Guide: Outsmart the Web
Website Owner Guide: Rule the Web

Each guide is comprised of six sections and approximately 20 articles ranging from 500 to 1200 words in length. In total there are 35,000 words or the equivalent of a 140 page book. Both guides are essentially Internet crash courses created to teach average people how to protect their websites, money, and personal information on the Web.

"We've taken daunting subjects like SSLs and PCI compliance and discussed them in a way that anyone can understand," said Lovgren. "The guides will help prepare and educate online users for the TrustaFact report engine and management system that will automate many of the processes discussed in the guides."

The TrustaFact tool and managment software will be released at the beginning of Q2, 2015. To become a beta user, sign up at trustafact.com.

TrustaFact is the first of it's kind to bring security analytics to the consumer level. Currently, most website-specific security data has been reserved for inhouse use or for B2B purposes. Online consumers have had little access to what makes a website a secure place to put their money or personal information. TrustaFact is changing that by offering information that could mean the difference between a successful purchase or a stolen credit card.

TrustaFact's mission is to bring education and transparency to the web by empowering consumers and website owners with confidence and control to protect their money, personal information and reputations.

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