Do Businesses Need Team Players or Brilliant Individuals? O'Connor Marketing Investigates

    SYDNEY, AUSTRALIA, February 12, 2015 /24-7PressRelease/ -- It's difficult to think about what it means to be a brilliant individual in business without thinking about the late Steve Jobs. A true visionary, Jobs undisputed talents pushed apple to create the most innovative and sought after products in the world and his iconic reputation helped the brand's stock prices to rise 9,000% between 1997 and 2011. It was because of this reputation that after his death, Apple's share prices fell by 5%, and for a while many were worried that the company would not be able to continue its success without Jobs at the helm. However, Apple is still riding high as global leaders in technology suggesting that the vision and values created by Jobs are still very much at the forefront on the business.

About O'Connor Marketing: http://oconnormarketing.com.au/about-us/

Despite this reputation O'Connor Marketing, a sales and marketing firm based in both Sydney and Melbourne believe it's important to point out that Jobs himself believed that success came from team work, not from individual leaders. Despite being unwittingly thrust into media attention, O'Connor Marketing believes that it wasn't Job's ego that was the driving force behind Apple's success but was in fact, his focus on teamwork and ability to get stuck in and be a team player. The firm believe that in order to achieve growth and long term success it's vital for business leaders to leave their ego's at home and create an inclusive working culture where everyone is striving towards a common, shared goal.

This idea of an inclusive workplace was first identified by psychologist Kurt Lewin in 1939. Lewin found that by offering guidance to a team, as well as opportunities to share their own ideas and theories led a more positive working environment and encouraged greater levels of creativity and innovation. This form of demographic leadership has been found by the Hay's Group to have the potential to positively affect a business's results by up to 30%.

However O'Connor Marketing believe that although it's important to be a team player, being a brilliant individual can be just as vital and that in some cases such as that of Steve Jobs one can't work without the other. In order to build a brand a leader needs to stand out on their own merits so that people sit up and take notice of them. Leaders must develop credibility and a reputation for getting things done and communicating effectively, especially if they are trying to launch a fledgling business which requires backing. However to achieve long term business growth and gain the respect of a team O'Connor Marketing believe it is a combination of both leadership styles that is required, and that business leaders must make an effort to ensure they stay connected to their teams in some way.

O'Connor Marketing is Australia's premier outsource sales and marketing firm that formed in order to meet the ever growing demand for direct marketing solutions across Australia. With offices in both Melbourne and Sydney, the firm have the ability to help their clients extend their market reach and increase their customer acquisitions so that they can continue to grow and develop. Through face to face customer interactions, O'Connor Marketing are experts in forging lasting customer relationships and promoting brand loyalty which helps their clients to generate a higher ROI and gain a positive reputation among their target demographic.

O'Connor Marketing provides their clients with a unique direct marketing service which is designed to generate quality leads and deliver a high ROI.

Follow @OMCAustralia on Twitter and 'Like' them on Facebook.

# # #