New Fashion Media Source With An Innovative Approach To E-Commerce

    MONTREAL, QC, February 13, 2015 /24-7PressRelease/ -- From runway to closet, behind the scenes to spotlight, LES FAÇONS is the latest online fashion news source. Created by e-commerce and digital media authority Andrea Kindarji, LES FAÇONS employs breakthrough technology to deliver instant gratification to the fashion-obsessed. Launched in April 2014, LES FAÇONS exposes a variety of luxury and contemporary brands all while immersing the reader in an interactive online shopping experience.

With a new motion touch technology, LES FAÇONS specializes in converting runway presentations and designer collections into shoppable videos providing an online purchasing sensibility. This platform is a pioneer in offering a dynamic shopping experience while viewing the collection in motion. The introduction of this new technology, according to Kindarji, is to "inspire the consumer to approach e-commerce through the vision of the designer awakening the desire to purchase while immersed in a new journey with every video."

Based in Montreal, LES FAÇONS delivers a website characterized with French inspiration and flair using prominent imagery and headline news dedicated to set the tone for every feature. With an elegant yet minimalist digital format, LES FAÇONS features concise content with easy to navigate functionality as well as distinctive online retail merchandizing through accessibility and convenience unrivaled by any other fashion media source today.

LES FAÇONS immerses its readers in what is happening in the now through fashion news, backstage access and lookbook content. Featuring a range of storylines from clothing, accessory and beauty collections, LES FAÇONS also presents celebrity collaborations, capsule collections, and international boutique openings.

LES FAÇONS' innovative style exposes "THE WAYS OF FASHION".

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