Study Revealing Product Launches Fail to Entice Customers Leaves Olympus Marketing Disappointed

    NEW ORLEANS, LA, February 18, 2015 /24-7PressRelease/ -- New research has revealed that brands are failing to make a lasting impression at the time of launch because even though three quarters of consumers love the idea of trying something new, only 28% can recall any product launch activity. The consumer technology sector ranked the highest for building anticipation ahead of a new launch, with Apple seen as the brand most likely to stick in people's minds. Computer game and movie releases have also produced some of the more memorable events, according to the survey of more than 2,000 adults.

About Olympus Marketing Inc.: http://www.olympusmarketinginc.com/about/

The study also revealed that to build interest ahead of a launch, 51% of consumers find online offers and competitions to be the most effective ways to catch their attention, while 38% are interested in video content and 35% like to see behind-the-scenes information. Olympus Marketing were surprised to discover that consumers do not see social media as a priority and only 4% base their buying decision on social buzz. Even when only looking at respondents in the 18-24 age brackets only 8% believe social media would encourage them to buy a new product. Bad reviews discourage 29% of shoppers, but unsurprisingly the biggest deterrent is price, according to 75% of shoppers.

Olympus Marketing is an outsourced sales and marketing firm based in New Orleans. The firm specializes in face-to-face marketing because they believe it is the best way to connect with consumers and engage on a personal level. The firm says that face-to-face marketing is the ideal way to show off a product or service and get consumers excited about something. Olympus Marketing believes that face-to-face marketing creates long-lasting and personal relationships between brand and consumer which, in turn, leads to improved customer acquisition, brand awareness and brand loyalty for their clients.

Olympus Marketing urges more businesses to implement direct/face-to-face marketing into their campaigns and product launches because it creates huge excitement surrounding a product and the personal interaction creates a memorable experience and a long-lasting impression which encourages consumers to, not just remember about the product, but also invest in it.

As the study revealed that social media methods are simply not working and are not convincing customers to buy or creating a memorable connection with consumers, Olympus Marketing believes that direct marketing can provide the perfect solution as it is an excellent way to engage with customers.

Olympus Marketing are an outsourced direct marketing solution based in Louisiana. The firm offer their services at a cost effective price to a range of businesses looking to pursue a more personalized approach to marketing but lack the resources or knowledge.

Follow @Olympus_Market on Twitter, or 'Like' them on Facebook.

# # #