Peak's National Sales Meeting Held February 9th-11th

    CALABASAS, CA, February 19, 2015 /24-7PressRelease/ -- Automotive innovator, Peak Performance, held their National Field Organization Conference, February 9th-11th, at the Woodland Hills Hilton Hotel. The national team gathers annually for the introduction of new products and innovative technologies launching in 2015 to benefit the 2,000+ dealers we serve every day. New product initiatives for the coming year include enhancements to existing OEM engagement programs, utilizing predictive modeling to anticipate customer-buying behavior in both sales and service.

PEAK also announced the upcoming launch of a new key core owner communication program called SmartTarget, which offers customizable monthly communications in email and/or targeted mail. With new discounted price points, dealers get the highest quality customer communications with the added value of a more flexible system based on the dealers needs. Additionally, dealerships will be offered the opportunity to upgrade to SmartTargetPro, which offers the highly effective service win-back program to engage lost customers, plus an unlimited email feature for ad-hoc campaigns.

PEAK's new National Director of Sales, Teri Gallus, met the team and presented compelling initiatives and strategic objectives for the upcoming year. Finally, Kevin Pratt - Marketing and Business Development Manager with Lexus Customer Services, closed the event with their 2015 service marketing "go to market" plan. Kevin emphasized how important our team is to their success and challenged us to continue being one of their most effective and important partners.

About Peak Performance
Founded in 1991, Peak Performance is headquartered in Calabasas, California. PEAK is a leading CRM resource specializing in the automotive industry. The company's innovative solutions maximize customer engagement with powerful, data-driven marketing solutions across both sales and service. Uniting advanced technologies with a personalized approach, PEAK consistently delivers stellar results for their clients. Known in the industry as "the trusted authority," PEAK's state-of-the-art, multi-channel products and services continue to be the programs of choice for thousands of automotive dealers nationwide. For more information, visit gotopeak.com.

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