Zengo & Co. Reveals the Shocking Consequences of Not Listening to Customers

    CHICAGO, IL, February 25, 2015 /24-7PressRelease/ -- Innovation is a major component to achieving success in business. Without an influx of new ideas businesses can lose customers to competitors by failing to deliver the solutions they need, and risk operating inefficiently. A lack of innovation could also cause a business to lose key members of staff, who without the opportunity to express their creative talents may look elsewhere for more engaging roles. With the economy currently on a slow yet steady rise Zengo & Co, a vibrant sales and marketing firm based in Chicago believe it's now more important than ever for businesses to innovate in order to stand out among competing businesses. However the firm are concerned that this constant pressure to come up with new ideas may be causing businesses to innovate unnecessarily, leading them to develop new strategies and products that despite having the best intentions don't meet with the needs of their target demographic.

About Zengo & Co: http://www.zengoandco.com/about-us/

Zengo & Co believe that innovation should only ever be influenced by an actual customer need, no matter how good an idea may appear in theory, if there is no customer need for it then that idea is nothing more than a waste of time, money and resources. Zengo & Co are instead, urging businesses to first consult their customers and appeal for feedback to identify any areas of the business which may benefit from some form of innovation.

A great example of how innovation can backfire on a business comes from Australian Household brand GLAD. Recently the firm redesigned the packaging of their cling wrap box, moving the cutter strip to the lid of the packaging. The change was met by a flock of unhappy customers who described the change as unnecessary and deemed the product to be useless. As a result of the uproar many consumers changed brand, causing GLAD to lose a substantial chunk of their loyal customer base. Another example of failed innovation happened in the 1980's when soft drinks giants Coca Cola decided to change the recipe of their much loved beverage. 'New Coke' was considered by customers to be nowhere near as good as the original recipe and the product only lasted 79 days before the company were forced to revert back, proving just how vital it is to conduct adequate consumer research before implementing a significant change.

Zengo & Co is a leading direct sales and marketing firm based in Chicago, Illinois. The firm work with a number of major clients, helping them to increase their market reach and encourage brand loyalty through face to face customer interactions. By bridging the gap between brand and consumer Zengo & Co can increase sales and raise their clients' acquisition and retention rates. To ensure their clients deliver the right products and services to their consumers, the firm use these face to face interactions to collect customer feedback and data which they then relay back to their clients. This vital information allows their clients to make better decisions when it comes to innovation, which in turn helps them to build better customer relationships and achieve long-term market growth.

Zengo & Co specialize in a unique form of direct marketing that delivers a high ROI and generates quality sales for their clients.

For more information Follow @ZengoAndCo on Twitter and 'Like' them on Facebook.

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