How the SuperBowl Taught Capitol City Group Business Lessons

    RALEIGH, NC, February 26, 2015 /24-7PressRelease/ -- The SuperBowl, the annual championship game of the National Football League has been a major part of American culture since SuperBowl I kicked off in 1967. Being one, if not the most important event in the American sporting calendar this year's SuperBowl attracted a record breaking 114.4 million viewers worldwide, making it the most watched American broadcast in television history. Sales and marketing firm Capitol City Group were of course captivated by the battle between in the New England Patriots and the Seattle Seahawks like most people across America. As well as being thoroughly entertaining, the record breaking event also got the firm thinking about the correlation between sporting attributes and the attributes needed to get ahead in business. As such, Capitol City Group have shared what they believe are important business lessons that they learnt through watching America's most popular sporting event.

About Capitol City Group: http://capitolcitygroupinc.com/about.html

Look for talent in the most unlikely places
One of the most interesting stories that came from this year's SuperBowl was that of Seattle Seahawks player Chris Matthews. After taking a hiatus from football Matthews was working in a FootLocker when he was approached by the Seahawks who had heard of his talent and offered him a route back into professional football. Capitol City Group believe this approach should also be applied to business, instead of looking for candidates with impressive credentials or who attended a top school, businesses should hire people based on who they are and what they can bring to their business.

Learn to adapt
When the Seahawks were forced to change their line up during this year's game due to injury, The New England Patriots quickly adapted their tactics and ended up taking the game. In business it's impossible to control external factors therefore businesses must be able to identify any weaknesses within their approaches and adapt accordingly.

Strive to strike first
In SuperBowl history, the team that scores first wins 66.7% of the time. Capitol City Group believes this is an important business lesson, and resonates especially with today's new generation of innovative entrepreneurs. Waiting till a product is deemed perfect is risky, instead entrepreneurs should get their product out there and use the feedback to make necessary improvements along the way.

Capitol City Group believe it's no coincidence that this year's SuperBowl provided them with these key business lessons, the firm have long believed in the relationship between sport and business. Skills gained in playing team sports such as team work and time management are core skills shared within the business world. The drive to succeed and the competitive nature of sport are also widely regarded as a key trait in business, especially among new entrepreneurs if they are to survive the sometimes harsh business world. Lastly, many sporting professionals boast a strong dedication to their craft, and embody an un-wavering passion for what they do. Much like in business, this sense of passion allows them to push forward even when faced with challenges and is an important trait should an individual want to make any kind of mark on the business world.

Capitol City Group is a leading in-store marketing firm that offer businesses from the home entertainment industry innovative solutions designed to help promote brand loyalty and boost sales. Based in Raleigh, North Carolina, the firm help their clients bring their brands to life by meeting with consumers face to face. This helps to forge more positive customer relationships and increases their clients overall market reach.

Capitol City Group specializes in a unique form of direct marketing in order to generate quality leads and deliver a high ROI for their clients.

For more information Follow @CapitolCityNC on Twitter and 'Like' them on Facebook.

# # #