LGB Direct Give Consumers What They Want: Engagement

    LONDON, ENGLAND, February 28, 2015 /24-7PressRelease/ -- LGB Direct say customers want engagement and personalised service. "Businesses must recognise this trend and adapt if they would like to remain competitive", says Lyudmil Borisov, MD of LGB Direct. Traditional mass marketing methods do not bring the return on investment (ROI) businesses may wish for. In fact, marketers are debating whether it is more likely to survive a plane crash than for a consumer to click on a banner ad.

About LGB Direct: http://www.lgb-direct.co.uk/about-us-lgb-direct/

In 2014, 22.7 per cent of online users blocked ads. According to research, this number is increasing by 43 per cent yearly. TV adverts viewership is down by 50 per cent since 2002. LGB Direct find that traditional mass marketing methods may be useful to support a brand message. In order to achieve increased sales and growing ROI however, businesses must target consumers directly and provide a personalised experience.

LGB Direct find that brands such as Netflix, Facebook and Amazon are great examples for personalised customer service. Netflix automates their customers' movie recommendations; Facebook creates personalised news feeds according to the user's behaviour, taste and preferences. Amazon suggests products in line with their customers' online search history. These successful businesses are great examples that show that motivated and engaged customers are high-conversion customers.

Based in London, LGB Direct are an outsourced sales and marketing firm. Since Lyudmil Borisov founded the company in 2010, LGB Direct have become one of the market leaders in the industry. "We target customers directly and raise awareness for our clients' brands", explains Lyudmil Borisov. LGB Direct's sales force meets with consumers on a face-to-face basis, taking the time to explain a product or service by determining their needs. "We give customers what they want by engaging in conversations, make friends with people and have a laugh with them", says Lyudmil Borisov. "We create memories and build long-lasting relationships." LGB Direct's sales force takes customer feedback very seriously and passes on the relevant information to their clients, so they can act on it accordingly and provide feedback to the consumer.

Having achieved an increase in sales for their clients by over 40 per cent in 2014 and a 34 per cent growth of ROI, LGB Direct are now planning for their expansion. The firm's clients would like to see LGB Direct represent them in further locations nationwide. Ideas to expand overseas are also under discussion.

LGB Direct specialise in personalised marketing campaigns that are designed to generate quality leads and deliver a high ROI for their clients.

For more information Follow @lgbdirect on Twitter and 'Like' them on Facebook.

# # #