Thornton Dowson Associates: Data Driven Marketing Increases Customer Loyalty

    LIVERPOOL, ENGLAND, March 04, 2015 /24-7PressRelease/ -- Data-driven marketing refers to the marketing insights and decisions that arise from the analysis of data about or from consumers. Thornton Dowson Associates highlight that the data may be secondary, for example, tracking online social interactions, web browsing behaviour, online search behaviour, or primary such as data collected directly by surveying consumers. With the advent of online consumer panels and resources such as Amazon Mechanical Turk and online survey design tools, such as SurveyMonkey and Qualtrics, companies are able to collect input from hundreds or thousands of consumers within hours and with a very limited budget.

About Thornton Dowson: http://www.thorntondowson.com/

Author of an article published on www.retailtimes.co.uk titled: 'Data Driven Marketing Drives Consumer Loyalty', Fiona Briggs, concludes that marketers conducting data-driven marketing are more than six times as likely to report an advantage against competitors in terms of profitability (45%) and are three times more likely to have increased revenue than their counterparts not using these insights. 55% of marketers driving a marketing campaign from data insights see increased revenue, compared to 20% of those marketers not conducting data-driven marketing. Briggs also highlights that the report reveals that sectors leading in data-driven marketing include the travel industry and the retail industry, while the energy sector benefits the least from the tool. 67% of travel executives have confirmed they have gained competitive advantage in the sector with higher customer loyalty as a result of data and 55% of retail executives agreed, compared to only 33% of executives in the energy industry. A further 59% of travel executives have reported seeing higher customer satisfaction through harnessing data insights, while 52% retail executives thank the use of data-driven marketing tactics for achieving new customers.

Thornton Dowson Associates specialise in outsourced brand management, managing localised promotions on behalf of large blue chip companies. When a new campaign commences, Thornton Dowson Associates explore previous customer buying patterns and look for key trends when they are targeting the client's consumers. Having this understanding allows the company to maximise the return on investment from the client and ensuring maximum results creating minimal waste of time and resources. Customer loyalty is important as this is where the profit margin are highest as there is no initial outlay on attracting the customer, whether that be advertising, reductions or introductory promotions. The customer satisfaction level and being able to anticipate what the consumer desires gives companies the advantage when targeting existing customers.

Thornton Dowson is a fresh new start-up direct sales and marketing company based in Liverpool. As a team of self-motivated and driven individuals, they are excited to project our innovative ideas to both our customers and clients. They will lead the way to an original and fresh thinking way of conducting direct sales and marketing campaigns.

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