Upshot Commerce Completes Integration with 4-Tell, Launches Service for BodyCandy

    SALEM, MA, March 04, 2015 /24-7PressRelease/ -- Upshot Commerce, a provider of on-demand, fully customizable ecommerce platforms, announced today it has completed integration with 4-Tell, which provides an integrated suite of products that allows merchants to deliver individually personalized product recommendations to shoppers across all channels.

The integration enables Upshot Commerce clients to offer their shoppers product recommendations based on personalized browsing and shopping history. This enables clients of all sizes to increase conversion, sales, and profits while providing a more engaging shopping experience for customers.

One of the Upshot Commerce clients - BodyCandy - has already implemented the 4-Tell integration with great results. As Chris Prawdzik, Presdent & CEO of BodyCandy explains, "We know it engages our shoppers because our conversion rate increased 13.9%." Through seamless integration of 4-Tell recommendations, BodyCandy has seen increases from customers who click on those suggestions:
17.2% of total revenues influenced
12.5% increase in AOV
4.6x increase in conversion rate
5.1x more items viewed
4.2x more time spent shopping

Prawdzik says, "The results we're seeing from 4-Tell exceeded our expectations. The recommendations really help our shoppers to hone in and find exactly what they're looking for every time. We had hoped our conversion rate would improve but a 4.6X increase for shoppers using 4-Tell was a most unexpected and wonderful result."

Upshot Commerce designs, builds and develops the technology to expand and grow our client's business with the latest technologies and services. Further, as a full service hosted platform, Upshot Commerce also provides the support and experience of over 20 years in the online retail industry to benefit our clients.

"As a full service system, we are increasingly technology partners, rather than platform providers," says Upshot Commerce CEO Neal Kaiser. "We build relationships with our clients continuously and we provide actionable strategy, technical assistance and practical ecommerce expertise. Our ongoing dialog with our clients brings a constant flow of ideas and feedback about new and developing features for our platform. Our amazing clients are truly our best assets."

About 4-Tell: 4-Tell increases sales for retailers by 17% with personalized product recommendations. They are the industry's first solution that has instant integration, retailer control and guaranteed results, and is unified across all channels - web, email, mobile, ads and in-store. The 4-Tell Boost Engine engages shoppers by analyzing shopper behavior dynamically, so recommendations change with every click a shopper makes. Set it and forget it, or further optimize with your business rules through their Boost Dashboard. 4-Tell is driving over $150M additional sales per year with over 2B recommendations per month for its more than 200 merchants.

About Upshot Commerce: Upshot Commerce provides a comprehensive platform with robust, enterprise-ready features and best practices for Direct-To-Consumer and B2B e-commerce. Our solutions come standard with tools to control, manage and automate inventory, order management, fulfillment and warehousing, customer information, analytics, SEO, product information, merchandising and faceted navigation, and more. A key differentiator is that all these components come as an integral part of the platform, while with other vendors; they often come through third party providers and with extra cost and headaches. Our platform also integrates exceptionally well with ERPs and 3PLs and contains a rich Restful API to provide a seamless, automated workflow for you enterprise. Upshot Commerce has been in business for 20 years, with hundreds of clients, millions of transactions per month, over a billion in sales processed. A key aspect that sets us apart is how we approach each customer as a partner. The results speak for themselves: When the average online retailer changes platforms every 4 years, our average customer has been with us 7 and a half years and some as long as 18. Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is headquartered in Salem, MA. The Upshot Commerce platform is ideal for growing businesses looking to upgrade and optimize their ecommerce solutions provider.

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