Unique and Disruptive Digital Marketing Tool Openr is Shaking Up Social Media ROI and Making Marketers Look Awesome

    LONDON, ENGLAND, March 03, 2015 /24-7PressRelease/ -- By enabling digital marketing professionals to embed their own message and action-button on to almost ANY page that they share, Openr has closed the gap between sharing and direct action. Every shared piece of content becomes an advert driving traffic back to the website, blog or profile and all the time and energy spent fuelling those newsfeeds can deliver ROI.

See one in action here: openr.co/2bl

Designed for digital marketing people, by digital marketing people Openr is adding a bit of magic to every user's marketing ROI. Fuelled by the need to endlessly engage our audiences, newsfeeds are full of posts sharing external content. It's great for the publisher but delivering no return for the sharer, since traffic is lost to that external site. Now tweet the same article using an Openr link and when fans and followers click they'll see the article in all its glory, but also the personalised Openr window too.

The Openr way means that all this social sharing links directly back to site traffic for the sharers, and publishers have more of their content shared because there is now a strong incentive to do so. It's win-win all round.

Thousands of Openr links are viewed every day. A few favourites found on twitter include:
- Vodafone here: openr.co/1XP
- global money transfer brand Azimo here: openr.co/2m6
- leading London publication LondonLovesBusiness here:openr.co/2El

With an average click through rate from the Openr action button being over 4%, and top performers averaging nearer 10% - it is smashing the conversion rate of other digital display media ads (average 0.1% ). And with our detailed analytics dashboard, tracking every link created, digital marketing pros have the stats they need to really prove results from their sharing efforts.

The 6 year old digital marketing tools market is worth $1.2BN, showing 60% year-on-year growth - and this is set to keep growing based on Gartner's 2014 CEO Survey that found that digital marketing was the No. 1 ranked CEO priority for technology enabled business capability over the next five years. ROI is the hot topic with web traffic being the most popular measure of success (KPI), used by 66% , further fuelling the need for Openr's message embedding technology.

To keep up to date with the Openr story, follow us here:

Visit our website: Openr.co
Follow us on Twitter: @MagicOpenr
Like us on Facebook: www.facebook.com/magicopenr

For all press enquiries please contact:
Co-founder Christina Richardson
[email protected] / 020 7759 1240

-ENDS-

NOTES TO EDITORS

About Openr
Openr is an online marketing tool that enables digital marketing professionals to embed a personal message to any page that they share which drives measurable, targeted traffic back to their websites.
- Our mission is to make digital marketing professionals look awesome, and with our message-embedding platform and interactive analytics dashboard tracking the results of every link, for the first time, a financial value can be placed on the sharing of content - helping them demonstrate clear return on investment.
- Launched in Autumn 2014, Openr was co-founded by established and award-winning entrepreneurial team Christina Richardson and Vitaly Yakovlev.
- Openr was accepted into the leading London-based accelerator programme Accelerator Academy in January 2015.

About the founders
- Christina Richardson - aka co-founder and CMO at Openr - is a bit of a marketing pro. After starting her first business at 19, she went on to spend much of her career managing and growing FMCG brands worth in excess of GBP100 million, then turned her hand to young start-up brands, and has never looked back since. She is a business mentor at University College London, a Titan for School for Start-ups, a regular speaker at industry events, and has written for the likes of Marketing Donut, Fresh Business Thinking, and Business Matters, as well as the business publications of GrowthAccelerator, HSBC, BT and Vodafone.
- Vitaly Yakovlev - aka co-founder and CTO at Openr - is the IT brains and visionary behind Openr. At the age of 7 he got his first computer and by the age of 10 he had created and sold his first software - beginning a lifetime of passion for all things techie. He went to the University of Aerospace Instrumentation, so rocket-science is exactly up his street. While studying he developed real-time software systems that were used by the Nuclear Energy, Telecoms and Aerospace industries and upon graduation Vitaly started his software development company that grew to operate in 3 countries on 2 continents - creating bespoke software platforms for large corporations and exciting start-up brands alike.
- The co-founders met when working in CMO and CTO roles for an innovative high-growth start-up. They then went on to launch award-winning start-up marketing community Brand Gathering, followed by Openr.

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