Visual Insights Reveal 3 Business Elements That Will Lead Your Business To Success

    BIRMINGHAM, ENGLAND, March 11, 2015 /24-7PressRelease/ -- Having forecasted an increase in sales of over 25 per cent in Q1 2015, Visual Insights are striving to become the market leader in event marketing in the West Midlands before the summer of 2015. Marketing agency Visual Insights focus on building strong relationships with consumers on a face-to-face basis in-store or at specific events to increase loyalty. Their success strategy is based on three business elements, the 'three Ps' as Visual Insights say: 'Purpose, People, Profits'. "You cannot consider the three Ps separately", say Dan Lake of Visual Insights. "All three of them complement each other and play an important role to achieve business growth."

About Visual Insights: http://www.visualinsightsltd.com/

Visual Insights outline what the three Ps mean and how they have led the firm to success:

Purpose
Selecting a path according to the market situation and focusing mainly on profit may lead to short-term success. Businesses who are looking to grow in the long-run should choose a strategy that fits its sense of purpose and is in line with the company's goals in order to distinguish themselves from others, says Dan Lake of Visual Insights. The firm insists that businesses must prioritise looking after their people and the profit itself will follow.

People
By communicating the company's purpose and goals, people who share that sense of purpose will automatically follow. Visual Insights MD Dan Lake adds: "It starts with the recruitment process and is linked to engagement. Look after the people you work with and they will look after your business." By setting the right priorities, Visual Insights say that the profit will automatically follow.

Profits
Choosing a path purely focusing on profits can lead to success; however it won't be long-lasting, say Visual Insights. By setting a clear vision, a greater sense of purpose and by looking after people, businesses can differentiate themselves from competitors, drive results and profits on a long-term basis.

By creating a sense of purpose, business owners recognise the fact that profit is not the end in itself, but a way of supporting businesses and those who invest in them. If people believe in the bigger purpose, they will automatically buy in the company's vision and profit will follow.

Vision Insights say the three Ps have been part of their business strategy from the start. The year ahead looks promising. The firm has forecasted an increase in sales for their clients of 25 per cent in the first quarter and 43 per cent in Q2 2015. Furthermore, the Birmingham-based firm is planning to expand into further UK markets by July 2015 to respond to their clients' requests to represent them nationwide.

Visual Insights are an event sales and marketing provider for Fortune 1000 clients. Their key focus is on direct sales and demand generation. Generating over GBP2m in revenue for client a single client last year, the next 12 months are aligned to exceed these figures by almost triple the amount.

For more information Follow @VisualInsights_ on Twitter and 'Like' them on Facebook.

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