Wallace Morgan Reveal Why More Small Businesses Should Expand to the US

    NEW YORK, NY, March 12, 2015 /24-7PressRelease/ -- It can take many months for a small business in the UK to truly get to grips with their chosen market, and the idea of going through the whole process again in a new country can be incredibly daunting. However, Wallace Morgan, a New York based sales and marketing firm believe that for those brave enough to take on international expansion there can be a wide range of rewards. America in particular can offer UK SMEs a wealth of exciting opportunities. The 'made in Britain' brand is currently booming in the US, with consumers more responsive to British products and services than ever before. With a healthy market of over 3 million consumers, Wallace Morgan are confident that if approached in the correct way an expansion to the USA could help many UK based SMEs to boost innovation and secure long term growth.

About Wallace Morgan: http://www.wallacemorgan.com/

Despite the positives, Wallace Morgan is aware that the process of expansion can throw up some major challenges for small businesses which may be putting many off from taking that vital first step. Unlike in the UK, the legislation for small businesses can vary from state to state which can be incredibly confusing for UK business owners. Also, with such a huge and diverse market of consumers, UK businesses often find themselves struggling to identify their key audience stateside. Targeting the wrong consumers in this way can result in businesses spending far too much on costly and ineffective marketing, and without a healthy return could quickly run a business in to difficulty.

With so many opportunities available to small British businesses in the USA, Wallace Morgan believe that there are a number of steps businesses can take to avoid falling into these common pitfalls. Firstly the firm believe it's vital for businesses to assess whether there is a need for their product in the USA, and what it is about their product that will make it stand out in the competitive American market. Wallace Morgan also believes it's important for businesses to focus on just one region at a time. Although it may be tempting to aim high, targeting more than one state at a time is likely to create problems due to regional nuances and the diverse range of consumer needs. Instead of thinking of the USA as one country, Wallace Morgan think UK based SMEs should liken the USA to the EU in order to fully understand and prepare for the different policies, regulations and economic incentives that vary from region to region.

Wallace Morgan is a cost effective, results driven sales and marketing firm based in Manhattan, New York. Specializing in event marketing the firm help businesses throughout New York to connect with their customers through face to face communication and drive sales. Wallace Morgan's comprehensive sales and marketing strategies allows businesses to streamline their processes and cut costs whilst still maintaining a high level of turnover, providing them with the means to grow and build their reputations among both consumers and competing businesses.

Managing Director Tommy Smith, originally from Scotland, UK, chose to move to the USA after seeing a huge demand for more personal marketing solutions in the state. After operating in Manhattan for a number of years the firm has built up a wealth of knowledge and experience relating to the markets in the US, and are keen to capitalize on this knowledge by expanding further across the US.

Wallace Morgan are a full service events and promotions firm located in New York. The firm give companies the chance to streamline their business, cut cost, whilst increasing results and turnover, through face to face sales and marketing techniques.

Follow @WallaceMorganUS on Twitter, or 'like' them on Facebook.

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