A.R Discovery International Reveals Once and For All Why Loyalty is So Important in Business

    JERSEY CITY, NJ, March 14, 2015 /24-7PressRelease/ -- The majority of businesses go to great lengths to promote and encourage brand loyalty among their customers. However with so many seemingly similar businesses out there for customers to choose from, many businesses are finding it harder and harder to retain a solid customer base, and instead are now relying on promotional offers and events to bring in a new generation of consumers.

A.R Discovery believes that although increasing market reach is important, businesses shouldn't ever give up on driving brand loyalty. Not only is it common knowledge in business that it is more expensive to acquire new customers, loyal customers are also the source of the most revenue as they are far more likely to invest in higher grade products and more expensive services.

About A.R Discovery International: http://www.ardiscoveryinternational.com/#about-us

With the start-up businesses currently taking the US by storm, A.R Discovery is eager to see these businesses integrate loyalty into their core strategies. With most young businesses focusing on cash flow and revenue in the early stages, customer loyalty can sometimes be put on the backburner. However loyal customers are essentially the lifeblood of a business and without them that all important cash flow will begin to dwindle.

To help businesses get a handle on their customer loyalty processes, A.R Discovery have offered the following advice on strategies which could help promote greater customer loyalty.

Excellent Customer Service
It may seem obvious, but one of the most failsafe strategies for encouraging customer loyalty is to provide superior customer service. This means ensuring customers are able to contact a business with ease, when it is convenient to them. The key to customer service is consistency.

Loyalty Schemes
There is a trend for businesses to overuse, and sometimes misuse loyalty schemes, and often customers grow frustrated as the rewards for their loyalty are meager at best. However, loyalty schemes can be a cost effective and efficient way of promoting loyalty if used correctly. Businesses should look at offering incentives that customers actually want, rather than creating confusing 'points' systems. Offering exclusive offers and events to high their customers can also help boost loyalty, creating reliable brand ambassadors who are likely to share their positive experiences with others.

Email Marketing
Sending mass emails is an easy way to drive customers away from a brand. However, by personalizing email communication through analyzing customer purchase history and preferences, businesses will be able to create highly relevant email content. This will help customers to know that a brand is thinking about them and recognises their needs, and could also entice customers to make more purchases.

A.R Discovery is a New Jersey based outsourced sales and marketing solution. The firm offer businesses services which bridge the gap between brand and consumer, generating more positive and lasting customer relationships. As well as developing a wide range of engaging marketing campaigns, the firm also meet directly with their client's consumers and offer them the chance to interact one on one with a brand. This allows the firm to gain a unique insight into the individual needs of each consumer, providing them and their clients with the means to tailor and deliver a highly personalized service which increases brand loyalty and drives sales.

A.R Discover International specializes in tailored direct marketing campaigns that deliver a high ROI and generate quality sales for their clients.

For more information Follow @AR_Discovery on Twitter and 'Like' them on Facebook.

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