Outsource Australia Prove Businesses Must Personalise to Win Customers Using 5 Simple Stats

    MELBOURNE, AUSTRALIA, March 15, 2015 /24-7PressRelease/ -- Following a study that revealed a huge percentage of marketers are still failing to personalise their marketing, Outsource Australia have conducted further research and have found five key statistics about consumers that proves personalisation is essential.

About Outsource Australia: http://www.outsourceaus.com/about-us/

It's estimated that today's consumers are exposed to almost 250 marketing messages a day. Be it through push notifications, social media, television or billboard campaigns businesses across the world are constantly competing for consumer attention, however due to the sheer quantity of marketing material consumers are exposed to, very few of these messages have any real impact. Outsource Australia, a leading provider in outsourced sales and marketing solutions believe the reason that so much marketing content goes unnoticed is due to the lack of personalisation in many mass marketing techniques. It's no coincidence that 90% of marketers believe personalisation and one to one communication is the future of marketing. Personalisation helps customers to feel valued, as it shows them that a brand fully understands their needs and preferences. The firm also believe that personalisation is a two way street, as at the same time as creating an individual, tailor made service to consumers, it also provides brands with the opportunity to learn more about their target consumers and shape their brand to be fully customer centric. This approach to marketing has allowed a great number of businesses to improve their customer relationships and increase their customer retention, leading to a rise in revenue and long-term growth.

With personalisation currently such a hot topic in the future of marketing, Outsource Australia have collected 5 key statistics relating to marketing personalisation, and the positive effects it can have on businesses worldwide.

73% of consumers prefer brands that use personal information to make marketing content relevant. (Via Digital Trends)

By using information either inputted by he customer themselves or collected through online social communications businesses are able to tailor both online and in-store experiences and cater to each customers own individual preferences.

86% of customers claim that personalisation influences their purchase decisions. (Via Infosys)

By treating each customer the same, businesses are harming their relationships with their consumers. Consumers like to be treated as individuals and enjoy unique shopping experiences and personalised service.

45% of consumers would chose retailers who offer personalised recommendations and recognise their preferences (Via Invesp)

Not only can analysing consumer data help encourage brand loyalty through personalisation, it can also help influence more sales, by recommending other products that the consumer may be interested in.

40% of consumers buy more from brands who personalise across all marketing channels ( Via Monetate)

Personalisation across multiple channels can help to boost engagement, which can lead to more sales and offers businesses the opportunity to offer a wide range of exclusive offers and promotions.

80% of consumers like when retailers use their previous purchase history to recommend new products through communications such as email (Via Listrak)

This approach keeps content relevant to the consumer, and can alert consumers to new products which they may not have been aware of.

Outsource Australia are experts in personalised marketing, and go to great lengths to ensure their clients consumers receive a highly tailored experience. Through face to face engagement the firm build lasting customer relationships, allowing them to help their clients understand the ever changing needs of their target audiences. This approach to marketing means that Outsource Australia can help their clients to gain a high ROI and drive sales so that they have the means to grow a successful and sustainable business.

Outsource Australia specialises in creating personalised quality results between our clients and their consumers through face-to-face acquisitions and advertising. The Outsource Australia management team has many years of experience in a range of leading industries, specialising in Telecommunications, Energy, Film, Security, Health & Beauty, Promotional Markets and the Charity Sector. For more information follow @OutsourceAus on Twitter and 'like' them on Facebook.

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