CroMex NYC Review the Importance of a Cohesive Brand Strategy

    NEW YORK, NY, March 18, 2015 /24-7PressRelease/ -- Strong branding is incredibly important so that consumers can not only relate certain colors or images with a brand but can also understand what it is the brand does. CroMex NYC says that it is vital for a brand's success that they create a cohesive experience for customers in order to avoid confusion and demonstrate a clear message to consumers. Strong branding will help to build stronger relationships between brand and consumer as well as help customers to discover other products from a brand. If a consumer better understands the choice available to them they are more likely to return to the brand again and again.

About CroMex NYC: http://www.cromexusa.com/

Recently, Coca Cola has announced that it will be moving to a 'one brand' strategy and CroMex NYC believes this will be a hugely positive move for the brand. Coca Cola revealed that Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life will now all come under one Coca-Cola master brand rather than being marketed as separate brands. This is because consumer research commissioned by the company showed that half of consumers don't know that Coke Zero has no sugar and no calories, and many are unclear about the difference between Coke Zero and Diet Coke. The move will also see the company evolve its "Open Happiness" catchphrase to "Choose Happiness" to suggest there is a Coca-Cola to suit every taste by more clearly communicating differentiation.

CroMex NYC believes that this is a great move from Coca Cola as it will make choice between the four products much easier for consumers to understand. It will also improve relationships with consumers as the branding will appeal to them more if they feel there is a certain product that will suit them best.

CroMex NYC is an outsourced sales and marketing firm based in New York. The firm works with their clients to create personalized campaigns that accurately represent their brands in clear and engaging ways. The firm then takes these campaigns directly to consumers via face-to-face marketing techniques as this allows them to further explain the products or services so that consumers know exactly what it is they are getting. This one-to-one connection allows CroMex NYC to forge strong and long-lasting relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

CroMex is an outsourced sales and marketing firm based in New York. The firm specialises in personalised event marketing campaigns that offer valuable one-on-one connections to their customers. By connecting with consumers on a face-to-face basis the firm are able to create personal and long-lasting relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients' brands.

Find out more about CroMex by following them on Twitter @CroMexNYC and 'liking' them on Facebook.

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