Smith Advertising Give Advice on What Not to Put on a Resume

    MIAMI, FL, March 21, 2015 /24-7PressRelease/ -- It is extremely important to make a good first impression in all aspects of business but particularly when applying for jobs. If a resume is not well formatted, many employers will simply not even bother to read it. For those that are not well-written or do not make a person come across well, they will not even get an interview. This can be unfortunate for a candidate who could potentially be great at what they do and a huge asset to the business, but they have not been able to make this come across on their resume.

About Smith Advertising: http://www.smithadvertising.org/

Smith Advertising has offered their advice on what not to include in a resume:

Any hint that you're unsure about the job or career choice
Employers will choose the candidate who seems most interested in them and in the opportunity. If a resume lists career goals that are irrelevant to the job they are offering, employers are not likely to give the candidate an interview. Tailor the resume so that it is relevant to the job position, including previous job roles, and then support these with selected details that show the required skills and experience.

Lack of confidence in your abilities
Most employers want someone who can work with minimum supervision. Don't reveal a lack of confidence about the crucial, technical elements of the role. Smith Advertising says candidates should read the job description thoroughly and prepare solid examples of how they have used vital skills or demonstrated key personal qualities.

Academic failures
Some companies insist on a solid history of achievement but many others go straight to the experience section, overlooking academic qualifications. Don't let any educational shortcomings get in the way, there is no need to broadcast a failed module or year - focus on the years that were a success.

The firm has also outlined what they believe should be included in a resume:

Format the resume wisely
No matter how well written the resume is, it won't get a thorough reading the first time. Generally employers scan read the resume first and scanning is more difficult if it is hard to read, poorly organized or exceeds two pages.

Identify accomplishments
Managers are looking for candidates that can help them solve a problem or satisfy a need within their company. This means candidates must demonstrate how they solved similar problems in other companies and situations. Candidates should focus on what they did in the job, not what the job was, there is a difference.

Replace "objective" with a "career summary"
A career summary is designed to give a brief overview of who a person is and what they do. Most objectives sound similar but a career summary could make a person stand out to an employer, especially if it fits with what they are looking for.

Smith Advertising is an outsourced sales and marketing firm based in Florida. The firm specializes in a unique form of direct marketing whereby they connect with consumers on a face-to-face basis on behalf of their clients' brands. This allows the firm to create long-lasting and personal relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

Smith Advertising is an outsourced sales and marketing firm based in Miami, Florida. The firm offers personalized direct marketing campaigns to their clients that accurately represent their brands to consumers via face-to-face interaction. By connecting with consumers on a face-to-face basis Smith Advertising are able to forge long-lasting and personal relationships between brand and consumer. This direct marketing technique often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

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