ShinWa Marketing Reveal True Value of Customer Service

    JACKSONVILLE, FL, March 22, 2015 /24-7PressRelease/ -- It's no secret that small businesses are currently thriving in America, with an estimated 30 million small businesses trading in the US, and SMEs currently employing the majority of the nation's workforce, it's fair to say business is well and truly booming. However whilst this brings good news to the economy, and to consumers looking for new and exciting brands, the constant influx of small businesses has caused the American marketplace to become heavily over saturated. Businesses are now finding themselves neck and neck against an increasing number of businesses offering similar services and products, making it harder than ever to stand out and attract new customers. ShinWa Marketing, providers of premier event marketing services believe that in order to stand out and hold the competitive edge businesses must take an honest look at their customer service capabilities. The firm believe that great customer service is increasingly becoming a source of competitive advantage and that by failing to provide the best possible service to their customers, businesses are running the risk of fading into the background.

About ShinWa Marketing: http://www.shinwamarketing.com/

This revelation couldn't have come at a better time, as ShinWa Marketing recently learnt of the results of a study looking at the performance of businesses from a customer perspective. The Consumer Action Monitor found that the number of consumers making complaints to businesses is growing quite significantly, suggesting that many businesses are falling short in terms of their quality of service. Furthermore, today's customers are more likely to complain as they are wary of the motives driving businesses, with 33% believing most businesses care more about money than their customers.

Despite these poor customer responses, the same study found that from a business perspective, the majority of businesses are moving in the right direction when it comes to customer service, albeit slowly. Online customer service is up on last year, with 64% of customer queries being answered, however ShinWa Marketing are concerned that this figure is still far too low, and would like to see far more customer - brand interactions. The study did find that many businesses are struggling to remain consistent across different channels, causing confusion among consumers. The firm are keen to see this rectified also, the firm are supportive of cross channel communication however believe consistency to be an important factor as it offers familiarity to consumers which helps to build trust and encourages greater loyalty.

ShinWa Marketing is an innovative event marketing start up based in Jacksonville, Florida. The firm work with a number of important clients, helping them to boost sales and customer relationships through honest, face to face communication. By taking the time to get to know each customer on behalf of their clients the firm are able to deliver a highly personalized service which drives brand loyalty and influences a greater number of sales. ShinWa Marketing believes that by taking a more personal, one on one approach small businesses will be able to provide better customer service and develop stronger customer relationships, giving them the competitive edge against rival companies.

Shinwa Marketing are a new direct marketing agency that offers tailored-to-fit services to meet your needs. We're obsessed with results, so not only do we generate results for your business instantly; we guarantee a high return on investment for all our clients. With personalization being the number one factor that customers crave from brands, we ensure they receive a quality customer experience they'll remember. We take your product or service directly to the customer through innovative promotional campaigns that are accompanied with visual demonstrations and presentations. For more information follow @ShinWaMarketing on Twitter and 'like' them on Facebook.

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