MD of MarketStorm Global Shares Advice on Making the Move to the US

    LEEDS, ENGLAND, March 25, 2015 /24-7PressRelease/ -- In March 2015, MarketStorm Global expanded their Leeds-based branch in the UK to New York City, USA. "It has always been a dream of mine to move to the U.S.", says Gavin Walsh, MD of outsourced sales and marketing firm MarketStorm Global. With a growing economy, the U.S. has become a magnet for many entrepreneurs. Gavin Walsh provides some advice and shares his experience about his move. "In the U.S., the ways of doing business defer from running a company in the UK. Even though, we speak the same language, both mentalities are so different from one another", explains Gavin Walsh. He provides some advice from what he learned on how to overcome the first challenges when moving to the U.S.:

About MarketStorm Global: http://www.marketstormglobal.com/about-us/

Think local
Rather than seeing the U.S as a whole, experts recommend to target a specific region, not the entire U.S. market as every market is different. MarketStorm Global also advise to get a local representative with the insider knowledge someone just arriving in the U.S. would not have.

Have a great story
In the U.S., storytelling about the product is as important as knowing about it. "You need to have an honest and impressive story, explaining why you are different from others", says Gavin Walsh.

Sales agents are the real specialists
It is important to have a strong sales force that knows the product by heart and embraces excellent customer service. Unlike in the UK, where business owners present their products to retailers, agents pitch the story in the U.S.

Americans like one-to-ones
The advertising market in the U.S. differentiates from the UK. Americans like one-to-one selling more than the Brits. This has become a true advantage to the firm.

MarketStorm Global are one of the leading outsourced customer acquisitions firms in the UK and are currently working towards their goal to become the market leader of direct marketing in the New York City area. MD Gavin Walsh is excited about the move to the U.S.: "There are fantastic opportunities over here, especially since the economy has been growing. Americans are so open-minded and we have been really inspired to spice up our sales presentation."

The firm's sales force raises brand awareness on MarketStorm Global's clients' behalf and promotes and sells their products and services. "We have a fantastic feeling. Americans are so cheerful and we really enjoy meeting them on a face-to-face basis", says Gavin Walsh of MarketStorm Global. In 2015, the company is planning to expand into two further U.S. territories.

MarketStorm Global Ltd is a young and vibrant outsourced sales and marketing company who specialise in customer acquisitions, using the direct marketing strategy.

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