CJ Acquisitions: Should Customer Experience Practices Replace Customer Relationship Management?

    PHOENIX, AZ, March 25, 2015 /24-7PressRelease/ -- According to a new report published by the International Data Corporation (IDC), a CX strategy does not replace a firm's CRM. In fact, "CRM is a component of the much larger umbrella of customer handling or experience. In addition, CX practice must be balanced and supported by the employee, partner, and supplier experiences", explains Mary Wardley, VP of CRM Applications and Customer Experience at IDC, in the MaturityScape: Customer Experience report. CJ Acquisitions agree and say that business owners must create a culture to support the CX philosophy consistently throughout the company by placing the customer at the heart of business decisions.

About CJ Acquisitions : http://www.cjacquisitionsinc.com/

The MaturityScape report provides guidance for businesses of all sizes that are interested in maximizing the benefits from building a CX focused company culture.

CJ Acquisitions say: "It is crucial that everyone in the company embraces the implemented CX strategy in order to make it work." In fact, the MaturityScape report reveals that CX initiatives are on the rise within end-user organizations. However, a true CX strategy requires a clear direction from the management to support a CX focused culture throughout the company and the commitment to give the strategy an opportunity and to be embraced by all employees, partners and suppliers.

CJ Acquisitions, an outsourced sales and marketing firm based in Phoenix, raise brand awareness on their clients' behalf and promote and sell their products and services. CJ Acquisitions are specifically selected by their clients due to their strong CX strategy. "Before making business with a new client, we arrange for a meeting to ensure that our ideas about customer service are a good match", say CJ Acquisitions. "We place every customer in the center of our decision making process." CJ Acquisitions' sales force meets with a targeted audience on a face-to-face basis, a crucial part of the company's success: "We don't just try to sell things. We make friends with people, laugh with them, explain and answer their questions. Basically, we make friends with them", explain CJ Acquisitions.

By encouraging direct engagement with consumers, CJ Acquisitions gather very important feedback about the products and services they promote. The firm passes on every single feedback to their clients who can then follow up and amend their strategy accordingly if necessary, driven by the CX. CJ Acquisitions summarize: "Through great CRM we can drive and provide an amazing CX." Due to the firm's success, they have recently been asked by their clients to expand into further markets and represent them nationwide.

CJ Acquisitions is a fresh, creative sales and marketing firm based in Phoenix, Arizona. The firm work hard to understand the needs of their clients and their target consumers, and use their extensive industry experience to create unique and engaging direct marketing campaigns. The firm are no strangers to customer centricity and make it their mission to ensure each campaign they create has the customer at its core. The firm meet with consumers one on one, in order to collect vital feedback for their clients and to ensure that the service they receive is personalised to suit their individual requirements.

For more information on CJ Acquisitions follow @CJAcquisitions_ on Twitter and 'like' them on Facebook.

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