Global Event & Marketing Pty Offer Advice to Students Trying to Make it as Entrepreneurs

    SYDNEY, AUSTRALIA, March 28, 2015 /24-7PressRelease/ -- The Australian Bureau of Statistics reveals that nearly half of Australian start-ups do not survive their first five years in business. Figures of the Australian Securities and Investments Institute reveal that most of Australia's insolvencies come from small and medium sized businesses (SMEs). Most companies fail due to a lack of experience, poor cash flow and management. Alex Scowcroft, MD of Global Event & Marketing Pty, says: "Small business growth is crucial for our economy. We want to support and encourage young entrepreneurs to fulfil their dreams to run successful businesses and encourage economic growth."

About Global Event & Marketing Pty: http://www.gemsydney.com.au/about-us/

Global Event & Marketing Pty, one of the leading event marketing providers in Sydney, say entrepreneurs should follow some steps before opening up their business:

1. Find your passion

Alex Scowcroft of Global Event & Marketing Pty says: "Find something you love." It is important to get started and create a business idea out of passion; typically something the entrepreneur believes can have a positive influence on other people's lives.

2. Set SMART goals

Global Event & Marketing Pty say, goals must be specific, measurable, achievable, realistic and timely. Managing Director, Alex Scorcroft, insists that unrealistic and non-specific goals will lead nowhere. "The goals you set will determine success or failure", explains Alex Scowcroft.

3. Think ahead

It is important to have a clear vision of the business and its future success. Global Event & Marketing Pty recommend entrepreneurs to draw a road map and think about the journey ahead in order to enhance chances to expect and overcome challenges and increase self-confidence.

4. Network

Networking can establish direct links with other industry leaders and provide valuable insider information. In addition to that, networking can provide entrepreneurs with integral resources, guidance and support; all of which are crucial during the start-up stage.

5. Find a mentor

Alex Scowcroft of Global Event & Marketing Pty says: "Whether you take part in a mentoring programme or find a mentor for yourself, mentoring is crucial and provides extra support and advice from the preparation state. I had a great mentor and if it wasn't for him, I may not run a successful business today." Having a good relationship with a mentor increases self-confidence and provides psychological support.

6. Listen to customers

Especially in the start-up stage, new entrepreneurs lack experience. "Without customers there is no business", says Alex Scowcroft. Therefore, he recommends interacting frequently with consumers, taking their feedback seriously and making amendments to the strategy or product accordingly to remain competitive.

7. Learn from your mistakes

Everybody makes mistakes. "It is not unusual, especially for new entrepreneurs, to fail in certain endeavours. It is important to learn from setbacks and keep going", insists Alex Scowcroft of Global Event & Marketing Pty.

Research reveals that the number of Australian start-ups is increasing. Global Event & Marketing Pty support new entrepreneurs and students who are business-minded and are planning to run their own business.

The firm offers a Business Development Programme and offers support and guidance on the following topics: Entrepreneurship, Leadership, Finance, Business Administration, Networking, Mentoring, Customer Service, Team Engagement, Campaign Management, Sales and Marketing. The firm was asked by their clients to represent them nationwide. Therefore, Global Event & Marketing Pty are currently in the planning process to expand into two further markets by the end of 2015.

GEM Pty is an outsourced sales and marketing company based in Sydney, their aim is to bridge the gap between the client and consumer through direct and personalised marketing campaigns. For more information Follow @PtyGEM on Twitter and 'Like' them on Facebook.

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