Ace Operations Ltd: Why Digital Marketing Will Never Be As Personalised As Direct Marketing

    BIRMINGHAM, ENGLAND, March 29, 2015 /24-7PressRelease/ -- Digital marketing is marketing that uses electronic devices such as computers, smart-phones, tablets, TV and games consoles to interact with potential customers and advertise products or services. Digital marketing applies technologies or platforms such as websites, e-mail, apps and social networks, whereas, direct marketing uses less traditional forms of marketing to communicate with the customer directly. This can involve, text messaging, e-mail, phone calls, events and face-to-face marketing. Direct marketing messages emphasise a focus on the customer, data and accountability.

About Ace Operations: http://www.aceoperations.com/about-us/

Personalised marketing is quickly becoming a popular trend amongst marketers and consumers alike. Personalised marketing is the ability to reach different consumers with different creative messages that are targeted specifically at them rather than a single marketing message that everyone sees. The tweaks can be subtle or more dramatic in order to position themselves unique to excite different target demographics.

Ace Operations Ltd believes that the recent demand for a more personalised service from consumers has encouraged digital marketing firms to try and personalise their marketing messages but points out that this is something direct marketing firms have been doing for years.

The firm says that direct marketers use customer data and extensive market research to determine different groups of target demographics and adjusts their marketing messages accordingly for each. Ace Operations Ltd also points out that many direct marketers are able to offer a personalised service to each individual prospect and not just a group of them.

Ace Operations Ltd believes that digital marketing can never be as personalised as direct marketing because direct marketing involves connecting with consumers on a face-to-face basis which is the most personalised experience possible. This allows businesses to make real connections with consumers and truly get to know them and what they want. Therefore direct marketing will always be more personalised than connecting with people via digital methods such as social media.

Ace Operations Ltd is an outsourced sales and marketing firm based in Birmingham. The firm specialises in personalised direct marketing that allows them to connect with consumers on a face-to-face basis on behalf of their clients' brands. This one-to-one connection allows them to forge personal and long-lasting relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

Ace Operations Ltd is an outsourced sales and marketing firm that runs personalised marketing campaigns on behalf of their clients' brands in order to deliver a high ROI.

For more information Follow @AceOperations on Twitter and 'Like' them on Facebook.

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